Tilda

清爽编辑感,点缀珊瑚橙Quiet editorial clarity with a coral spark

浅色主题SaaSSaaS homepage极简编辑式排版留白感插画主导黑白基调原网页 tilda.cc ↗ · 2026-10-12 采集 · 1440×900 桌面端
Tilda 首屏

Tilda以宽松的编辑式版面、纤细字体和轻松的产品插画展示建站工具。黑白灰构成克制底色,珊瑚橙按钮与插画细节负责吸引视线。

North star · Let spacious white editorial layouts and light typography lead; use coral only to direct attention to key actions and details.

The page uses white as its dominant canvas, with black text and occasional light-gray bands to create a calm, editorial rhythm. Coral is reserved for the primary free-start CTA, selected inline links, and details inside illustrations; the brighter coral gradient is subtle rather than a page-wide effect. TildaSans carries the identity: light-weight, generously sized headlines contrast with compact uppercase navigation and small, quiet body copy. The hero pairs an expansive illustrated composition with a centered text-and-action area, while later feature sections alternate text and line-art or product previews. Large gaps between content blocks keep the long page from feeling crowded, and gray feature bands provide structure without heavy dividers. Product screenshots sit within the content as examples, not as the source of the brand palette. Overall, prioritize open white space, precise alignment, thin typographic character, and selective coral emphasis.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Soft Feature Gray表层 2 · Charcoal Panel表层 3 · Tilda Ink表层 4 · Mist Surface主文字 · Tilda Ink次要文字 · Gallery White弱文字 · Quiet Gray描边 · Coral Action强调 · Coral Action强调 2 · Warm Coral
文字背景对比度WCAG
#000000 Tilda Ink#ffffff Gallery White21:1AAA
#000000 Tilda Ink#efefef Soft Feature Gray18.26:1AAA
#000000 Tilda Ink#2a2a2a Charcoal Panel1.46:1不达标
#ffffff Gallery White#efefef Soft Feature Gray1.15:1不达标
#ffffff Gallery White#2a2a2a Charcoal Panel14.35:1AAA
#ffffff Gallery White#000000 Tilda Ink21:1AAA

字体

字号阶梯:Perfect Fourth(比例约 1.373,正文 16px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

TildaSans

网络字体 · 字重 300 / 400 / 600 / 700 / 500 · 占比 99%
免费替代:Inter

Page-wide display, headings, body, navigation, links, and labels.

角色示例字号字重行高字距
特大标题
Large, light-weight hero or statement headlines.
Tilda
78px3001.170
一级标题
Primary page headline and top-level messaging.
Tilda
72px3001.560
二级标题
Major feature-section titles.
Tilda
60px3001.230
三级标题
Feature and category headings.
Tilda
48px3001.230
四级标题
Emphasized subsection or card headings.
Tilda
46px6001.130
正文
Light-weight explanatory paragraphs.
The quick brown fox 敏捷的狐狸
16px3001.550
辅助文字
Small uppercase eyebrow labels with wide tracking.
The quick brown fox 敏捷的狐狸
14px400normal0.179em
导航
Compact bold uppercase header navigation.
The quick brown fox 敏捷的狐狸
13px700normal0.038em
链接
Prominent lightweight links and feature links.
The quick brown fox 敏捷的狐狸
26px3001.450
眉题
Small uppercase section preheadings.
The quick brown fox 敏捷的狐狸
14px400normal0.179em

间距与布局

基准单位 2px · 密度:适中

90px版块间距
8px元素间距
—卡片内边距
1200px内容最大宽度
2px
5px
8px
9px
10px
11px
13px
14px
15px
20px
26px
30px
34px
40px
44px
45px

Use a centered content frame capped at the measured 1200px maximum, while letting hero artwork and selected dark or gray bands feel broad. The hero is a two-column composition with illustration on the left and copy with paired actions on the right. Subsequent feature stories alternate image and text alignment, then settle into full-width feature bands and centered showcases. Preserve the measured 90px section rhythm and comfortable density; align text deliberately, with centered statement sections and left-aligned product explanations.

圆角与层次

按钮 · 50%
卡片 · 6px
链接 · 9999px
lg · card
md · card

The page is predominantly flat: broad white and gray bands, thin outlines, and cleanly framed mockups do most of the work. Avoid adding ambient shadows to ordinary content cards. Layer illustrations and screenshots where needed for the hero or product demonstrations, keeping their edges and overlap visually restrained.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Primary CTA

Solid #fa8669 button with white TildaSans text; use for free-start actions and repeat it at key conversion points.

Header navigation

Compact, bold, uppercase black TildaSans links across the top; sign-up is an outlined black button.

Hero split

Large illustrative field beside a clear headline, short supporting copy, and paired outlined and coral actions.

Alternating feature row

Use a product illustration or preview beside left-aligned heading and explanatory copy; alternate sides as the story progresses.

Dark AI showcase

A #2a2a2a band with centered light text, an interface preview, and a coral action.

Feature carousel

Light-gray feature area with laptop-style preview, side arrows, and small pagination dots.

Feature cards

Compact preview cards on white, with concise descriptions and restrained #fa8669 details.

Imagery · Use fine black line-art illustrations and playful character scenes for the product story, with coral details that echo the main CTA. Product screenshots and website mockups appear as demonstrations within feature sections, generally framed cleanly rather than styled as dramatic photography. Include video as a contained showcase. Keep imagery crisp, mostly monochrome, and surrounded by generous white or gray space; colors inside mockups are illustrative, not core brand colors.

页面版块

共 19 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

首页
建站主视觉
首屏建站主视觉
Two-column hero: illustrated product scene on the left, headline and actions on the right.
品牌引言
其他品牌引言
Single centered statement with an eyebrow, headline, and compact paragraph.
AI建站工具
图文交替AI建站工具
Product explanation and interface illustration arranged as a single feature row.
模块库
图文交替模块库
Alternating feature row with description opposite a block-library illustration.
自定义模块
图文交替自定义模块
Feature copy beside a line-art editor illustration.
AI与创作
图文交替AI与创作
Copy and AI interface illustration alternate sides within the feature sequence.
产品演示
视频产品演示
Single contained video showcase centered in a white section.
立即开始
行动号召立即开始
Centered short caption above a coral CTA.
AI建站展示
产品展示AI建站展示
Full-width charcoal band with centered text, interface preview, and action.
设计功能
其他设计功能
Left-aligned section title introducing a broad light-gray feature area.
字体排版
图文交替字体排版
Heading followed by two-column explanatory copy on light gray.
排版案例
图集排版案例
Centered laptop preview within a carousel-style showcase.
视觉内容
图文交替视觉内容
Feature heading and description in a light-gray section.
视觉案例
图集视觉案例
Laptop-framed visual example in a second carousel showcase.
品牌过渡
其他品牌过渡
Minimal white transition area with a short page label.
落地页
图文交替落地页
Copy on one side and a landing-page preview on the other within gray.
在线商店
图文交替在线商店
Alternating product feature row with copy and store preview.
更多功能
行动号召更多功能
Centered heading and short action introducing additional features.
功能卡片
功能网格功能卡片
Three-column card carousel with previews, names, and brief descriptions.

该做与不该做

✓ 该做

  • Keep the main canvas white and uncluttered.
  • Use TildaSans or a close neutral sans-serif substitute.
  • Set large headings in a light weight.
  • Reserve coral for primary actions and select accents.
  • Alternate feature copy and visual alignment.
  • Use gray bands to group related feature content.

✕ 不该做

  • Do not turn the page into a dark theme.
  • Do not use coral as a dominant background across sections.
  • Do not add unmeasured radii or spacing values.
  • Do not overdecorate screenshots with shadows.
  • Do not use heavy display typography throughout.
  • Do not mistake colorful mockup content for brand palette.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new Tilda-style page with an editorial, spacious SaaS feel. Use Gallery White (#ffffff) as the primary canvas, Tilda Ink (#000000) for typography and outlines, and Soft Feature Gray (#efefef) for occasional full-width content bands. Make Coral Action (#fa8669) the selective CTA color, with Warm Coral (#ff8c6f) only as a subtle accent. Use a clean sans-serif close to TildaSans, light-weight large headings, compact uppercase bold navigation, and quiet supporting copy. Organize the page around an illustrated hero, alternating feature rows, and one focused dark showcase in Charcoal Panel (#2a2a2a). Keep generous measured section spacing, clear alignment, thin borders, and clean product previews. Let whitespace and restrained contrast—not decoration—establish hierarchy.
Tilda 设计系统 — 配色、字体与 DESIGN.md | Design DNA