A-WARE

天然营养,克制而有力Natural nutrition, presented with bold restraint.

深色主题健康医疗online store homepage极简深色编辑感高对比超大字体原网页 a-ware.at ↗ · 2026-10-12 采集 · 1440×900 桌面端
A-WARE 首屏

A-WARE以戏剧化的黑色首屏和超大字体建立鲜明识别,再切换到温暖浅色的产品内容区。页面将奥地利天然营养的品牌气质与直接清晰的电商体验结合起来。

North star · Use oversized, high-contrast typography on flat black and warm ivory fields, keeping accents and framing restrained.

The homepage is built around a stark alternation: a near-black hero establishes the brand, while warm ivory sections carry product and benefit content. White typography and the oversized A-WARE wordmark create the strongest contrast; green is reserved for the narrow delivery announcement and restrained accent moments. Typography pairs a bold uppercase sans for display, navigation, and short labels with a light serif for more editorial product and supporting text. A mono face appears in compact utility copy. The opening layout gives the wordmark an expansive field, then anchors a large slogan and outlined pill CTA near the lower edge. Below, pale sections use centered headings and split content with product imagery, lists, and short calls to action. Hairline dividers and minimal framing keep the page flat and let imagery and type provide hierarchy.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Deep Canvas表层 · Warm Parchment主文字 · Clean White次要文字 · Deep Canvas弱文字 · Quiet Gray描边 · Graphite Line强调 · Forest Signal
文字背景对比度WCAG
#ffffff Clean White#000000 Deep Canvas21:1AAA
#ffffff Clean White#f7f5ee Warm Parchment1.09:1不达标
#000000 Deep Canvas#f7f5ee Warm Parchment19.25:1AAA
#808080 Quiet Gray#000000 Deep Canvas5.32:1AA
#808080 Quiet Gray#f7f5ee Warm Parchment3.62:1AA-large
#205f4b Forest Signal#000000 Deep Canvas2.8:1不达标

字体

字号阶梯:Augmented Fourth(比例约 1.406,正文 16px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

plantin

网络字体 · 字重 300 · 占比 51%
免费替代:Cormorant Garamond

Light editorial headings and product or supporting copy.

Aa 设计

practice

系统字体 · 字重 600 / 400 · 占比 35%
免费替代:Montserrat

Display wordmark treatment, uppercase headings, navigation, labels, and CTAs.

Aa 设计

lab-mono

系统字体 · 字重 400 · 占比 15%
免费替代:IBM Plex Mono

Compact captions and utility information.

角色示例字号字重行高字距
特大标题
Oversized uppercase brand and slogan display on the black hero.
A-WARE
88px600normal-0.02em
一级标题
Light serif introductory or editorial headline.
A-WARE
38px3001.05-0.02em
二级标题
Bold uppercase section headlines on pale content areas.
A-WARE
36px6001.05-0.02em
三级标题
Uppercase subheadings for benefits and product groupings.
The quick brown fox 敏捷的狐狸
25px6001.2-0.02em
四级标题
Light serif supporting headlines within editorial content.
The quick brown fox 敏捷的狐狸
24px3001.330
正文
Compact, semibold sans copy for benefits and product information.
The quick brown fox 敏捷的狐狸
16px6001.190
辅助文字
Small mono utility and caption text.
The quick brown fox 敏捷的狐狸
12px4001.330
按钮
Large uppercase display treatment measured on category labels.
A-WARE
88px600normal-0.02em
链接
Compact uppercase navigation and action links.
The quick brown fox 敏捷的狐狸
14px60010.1em
眉题
Uppercase introductory labels above section content.
The quick brown fox 敏捷的狐狸
16px60010.04em
代码
Small mono utility text where technical-style notation is needed.
const style = 1;
12px4001.330

间距与布局

基准单位 4px · 密度:适中

48px版块间距
5px元素间距
—卡片内边距
1368px内容最大宽度
1px
2px
5px
8px
10px
12px
14px
16px
17px
20px
24px
32px
36px
38px
40px
48px

The measured content reaches a page max width of 1368px, with a comfortable rather than crowded density. The first viewport is dominated by a full-width black hero, followed by warm pale sections that use centered headings and split layouts. A narrow announcement strip and a separate light navigation row sit above the hero. Product and benefit content is organized into broad bands; category labels return to black full-width strips. Section rhythm is generous, with measured section gaps of 48px and a spacing system based on a 4px unit.

圆角与层次

按钮 · 9999px
图片 · 6px
链接 · 6px

没有测到阴影:页面是扁平的,层次靠底色和描边区分。

The page is predominantly flat: no measured shadows or gradients. Use contrast between black and warm ivory bands, plus fine gray or pale dividers, to create separation. Buttons and media are the main rounded elements, while category bands and text links remain unboxed. Keep overlays and card elevation minimal.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Announcement strip

A slim forest-green band above navigation carries centered delivery and shipping information in compact light text.

Primary navigation

A warm light row places uppercase SHOP, ABOUT, and BLOG links at left, with account, search, and cart utilities aligned right.

Hero wordmark

A huge white A-WARE wordmark fills the black hero, followed by the uppercase POWERED BY NATURE slogan and an outlined pill-shaped shop CTA.

Benefit split

Pale content panels pair uppercase benefit labels and short proof points with product or sport imagery; use a thin divider between columns.

Editorial CTA

A centered uppercase headline and short supporting sentence introduce the range, followed by a compact uppercase text link.

Product links

Product names and prices appear in a light serif on pale sections, with minimal framing and ample breathing room.

Category band

Black full-width strips use large white uppercase category labels and item counts to introduce product groupings.

Imagery · Product and lifestyle imagery appears mainly in the pale sections, where it supports nutrition claims and product discovery rather than competing with the brand mark. The first viewport keeps the hero largely typographic and black, with no visible hero photography. Use clean, naturally lit product or sport imagery, broad crops, and restrained framing; measured image corners use a subtle radius. Avoid decorative illustration as the page’s main visual language.

页面版块

共 2 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep the hero black and let the wordmark dominate.
  • Use warm ivory as the main surface for product and benefit content.
  • Reserve green for the announcement strip and small brand accents.
  • Pair bold uppercase sans display with light serif editorial copy.
  • Use broad section bands and clear contrast instead of elevated cards.
  • Keep dividers subtle and product imagery naturally framed.

✕ 不该做

  • Do not add gradients or decorative shadows.
  • Do not use multiple bright accent colors.
  • Do not crowd the hero with supporting copy or imagery.
  • Do not turn every product into a raised card.
  • Do not replace the uppercase display style with soft, rounded typography.
  • Do not use the green accent as a large-area background outside its restrained role.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new A-WARE page using the established contrast system: Deep Canvas (#000000) for the hero and category bands, Warm Parchment (#f7f5ee) for editorial and product surfaces, Clean White (#ffffff) for reversed text and primary controls, and Forest Signal (#205f4b) only for small brand accents. Use a bold uppercase sans display face with tightly tracked oversized headlines, balanced by a light editorial serif for product copy and a mono face for utility labels. Organize content in broad, full-width bands with generous spacing, centered section headings, and selective split layouts. Keep the navigation compact and the primary CTA clearly visible. Use clean, naturally lit product imagery with restrained framing. Avoid shadows, gradients, bright extra colors, or card-heavy layouts; rely on typography, flat color fields, and fine dividers for hierarchy.

相似风格

A-WARE 设计系统 — 配色、字体与 DESIGN.md | Design DNA