风格库/美妆个护/Drunk Elephant

Drunk Elephant

明亮护肤,清爽版式,灵动配色Bright skincare, clean layouts, playful colour.

浅色主题美妆个护online beauty store homepage极简清爽产品摄影编辑感明亮原网页 drunkelephant.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Drunk Elephant 首屏

明亮的护肤电商首页以克制的字体和充足留白,衬托鲜明的产品视觉。荧光青柠色页脚与柔和的活动摄影,为简洁的编辑式版面增添活力。

North star · Keep the interface quiet and spacious so colourful skincare photography leads, reserving the vivid lime for the footer.

The page uses a nearly white canvas and dark charcoal text to keep attention on skincare packaging and campaign photography. Most sections stay visually quiet; pastel blue, pink, lavender, and mint appear chiefly in product imagery rather than as interface colours. The vivid lime footer is the page’s clearest chromatic brand statement, forming a strong closing band beneath the white content. Brown is the primary sans-serif voice: large, clean headings and readable product descriptions sit alongside compact uppercase labels and purchase actions. Sentinel SemiBold adds a secondary display character. Layout shifts between broad hero compositions, a compact bestseller product grid, paired editorial panels, a promotional split, and an image-led social gallery. Section spacing and simple alignment give each block room to breathe. Borders define actions and product controls; cards remain light and unshadowed, so imagery provides most of the depth and texture.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
页面底色 · Gallery White主文字 · Soft Charcoal次要文字 · Gallery White描边 · Soft Charcoal
文字背景对比度WCAG
#45474a Soft Charcoal#fafafa Gallery White8.93:1AAA

字体

字号阶梯:Major Third(比例约 1.27,正文 20px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

BrownRegular

网络字体 · 字重 400 / 700 · 占比 65%
免费替代:Inter

Primary body copy, product names, links, and several heading styles.

Aa 设计

BrownBold

网络字体 · 字重 700 / 400 · 占比 16%
免费替代:Inter

Bold headings, uppercase eyebrow labels, and compact purchase buttons.

Aa 设计

SentinelSemiBold

网络字体 · 字重 375 · 占比 10%
免费替代:Lora

Secondary display and editorial emphasis where a more distinctive heading voice appears.

Aa 设计

Brown

网络字体 · 字重 400 · 占比 9%
免费替代:Inter

Large section headings and prominent button text.

角色示例字号字重行高字距
特大标题
Oversized campaign or hero heading treatment.
Drunk Elephant
66px4001-0.03em
一级标题
Primary page or section headline.
Drunk Elephant
57px40010
二级标题
Major section headings such as Bestsellers.
Drunk Elephant
45px40010
三级标题
Editorial panel and feature headings.
Drunk Elephant
34.5px4001.20
四级标题
Smaller promotional or product grouping headings.
The quick brown fox 敏捷的狐狸
24px4001-0.03em
正文
Campaign descriptions and product information.
The quick brown fox 敏捷的狐狸
20px4001.20
辅助文字
Compact supporting labels and metadata.
The quick brown fox 敏捷的狐狸
12px4001.40
按钮
Prominent action label styling.
Drunk Elephant
45px40010
链接
Product names and inline navigation links.
The quick brown fox 敏捷的狐狸
16px4001.20
眉题
Small uppercase category and section labels.
The quick brown fox 敏捷的狐狸
12px7001.20.05em

间距与布局

基准单位 2px · 密度:适中

50px版块间距
10px元素间距
10px卡片内边距
1400px内容最大宽度
3px
4px
5px
6px
7px
8px
10px
12px
15px
20px
40px
50px
57px
60px

The page alternates wide campaign compositions with contained shopping and editorial modules. The measured maximum content width is 1400px; sections range from a three-column hero to a six-column product area, paired feature panels, and a dense image-led social strip. Headings align to their section’s reading direction, with centered feature copy also present. Comfortable spacing separates major blocks, while product labels and controls are compact. The footer shifts into a broad, multi-column directory and a narrower legal and region-selection row.

圆角与层次

按钮 · 50%
输入框 · 5px
卡片 · 5px
图片 · 5px
徽标 · 3px

没有测到阴影:页面是扁平的,层次靠底色和描边区分。

The interface is predominantly flat, with no measured shadow system. Product and editorial panels sit on pale backgrounds, and thin charcoal borders make buttons legible without heavy framing. Subtle rounded corners appear on cards and media, while strong visual separation comes from spacing, photography, and the lime footer band rather than layered effects.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Announcement strip

A narrow charcoal top bar carries centered shipping information in small light text, with simple carousel controls at the edges.

Campaign hero

A broad, media-led opening combines product photography, campaign copy, carousel labels, and an outlined SHOP NOW action.

Bestseller cards

Product cards pair compact uppercase category badges, pack photography, product and price details, reviews, and outlined ADD TO BAG actions.

Editorial feature panels

Two adjacent panels mix a short brand story and a product-focused MVP feature with concise copy and simple outlined links.

Promotion split

A text-led offer sits beside campaign imagery, with supporting terms and a small outlined SHOP NOW control.

Social gallery

A horizontal feed of customer photos and creator handles adds human context and product-in-use imagery.

Lime footer

A vivid lime directory groups shopping and brand links into columns, followed by social icons, region selection, and legal links.

Imagery · Photography carries the colour and character: pastel-packaged jars and bottles are shown against pale blue, soft neutral, or clean white settings. The hero pairs a large product scene with a smaller campaign image and copy. Product cards use cutout-style pack shots, while promotional panels mix lifestyle imagery and product arrangements. The social gallery shows people holding products in a consistent horizontal strip. Video appears in campaign and promotional sections; there is no dominant illustrated interface.

页面版块

共 8 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use near-white space as the default interface canvas.
  • Let packaging and campaign photography provide most colour.
  • Keep text and outlines in Soft Charcoal.
  • Reserve Citrus Flash for a strong footer or similarly contained brand band.
  • Use thin outlined actions with compact uppercase labels where appropriate.
  • Separate content into generous, clearly defined modules.

✕ 不该做

  • Do not turn pastel product-photo colours into dominant interface fills.
  • Do not add heavy shadows or layered card effects.
  • Do not crowd product imagery with decorative framing.
  • Do not use the lime accent as a full-page background.
  • Do not replace the quiet hierarchy with oversized blocks of dense copy.
  • Do not make every section use the same grid or alignment.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new Drunk Elephant-style beauty storefront page with a restrained, bright visual system. Use Gallery White (#fafafa) as the quiet canvas and Soft Charcoal (#45474a) for readable copy, links, and fine button outlines. Keep Citrus Flash (#e6fe52) concentrated in a contained brand band such as the footer; Mist Blue (#e5f5fc) should remain a minor supporting accent, not a dominant interface fill. Set clean sans-serif typography with clear weight contrast, compact uppercase labels, and generous breathing room. Organize content into varied modules—campaign hero, product grid, editorial split, promotion, and gallery—rather than repeating one template. Let pastel product photography bring colour and texture. Keep surfaces mostly flat, use light borders instead of shadows, and make shopping actions easy to scan.

相似风格

Drunk Elephant 设计系统 — 配色、字体与 DESIGN.md | Design DNA