Vibrants

以清爽编辑风呈现日常健康Calm editorial design for everyday wellness

浅色主题健康医疗online store homepage清爽编辑式排版产品摄影柔和渐变健康生活原网页 vibrants.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Vibrants 首屏

这是一个以健康产品为核心的线上商店,用醒目的编辑式标题搭配明亮的产品图片。白色留白让选购路径清晰,浅蓝紫色背景与深海军蓝则为页面增添层次。

North star · Keep the interface calm and legible on white, letting editorial New Kansas headings and colorful product photography provide the personality.

Vibrants balances a mostly white storefront with a deep blue-black anchor: the announcement strip, hero CTA, and footer use #021422, while the legal footer deepens to #02101b. Product imagery supplies the vivid red, green, and blue color, so these package colors should remain within photography rather than becoming extra interface accents. Pale blue #f2f6ff and warm cream #fff6ea, alongside the screenshot’s soft blue-violet washes, distinguish editorial wellness panels without breaking the airy canvas. New Kansas gives headings a rounded, expressive editorial character; Montserrat keeps body copy, product details, and links readable. The page alternates full-width image-led stories with compact product and bundle shopping grids. Borders are thin and quiet, corners are gently rounded, and depth comes mostly from imagery and background transitions rather than shadows. The result feels approachable and commercial, but not like a conventional discount-heavy marketplace.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
页面底色 · Gallery White表层 · Midnight Ink表层 2 · Cloud Blue表层 3 · Warm Cream表层 4 · Footer Midnight主文字 · Midnight Ink次要文字 · Gallery White弱文字 · Muted Graphite描边 · Mist Line强调 · Link Blue强调 2 · Forest CTA强调 3 · Sky Link
文字背景对比度WCAG
#021422 Midnight Ink#ffffff Gallery White18.65:1AAA
#021422 Midnight Ink#f2f6ff Cloud Blue17.23:1AAA
#021422 Midnight Ink#fff6ea Warm Cream17.43:1AAA
#ffffff Gallery White#021422 Midnight Ink18.65:1AAA
#ffffff Gallery White#f2f6ff Cloud Blue1.08:1不达标
#ffffff Gallery White#fff6ea Warm Cream1.07:1不达标

字体

字号阶梯:Perfect Fourth(比例约 1.316,正文 16px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

new-kansas

网络字体 · 字重 600 / 500 / 400 / 700 · 占比 39%
免费替代:DM Serif Display

Display headings, navigation, captions, and product titles

Aa 设计

Montserrat

网络字体 · 字重 500 / 400 / 700 / 600 · 占比 33%
免费替代:Montserrat

Body copy, links, product details, badges, and testimonial text

Aa 设计

inter

网络字体 · 字重 500 / 400 / 700 / 600 · 占比 23%
免费替代:Inter

Product-card labels and product or bundle links

Aa 设计

rift-soft

网络字体 · 字重 600 · 占比 5%
免费替代:Oswald

Uppercase eyebrow labels above editorial headings

角色示例字号字重行高字距
一级标题
Large editorial hero headline.
Vibrants
48px6001.250
二级标题
Major section headings such as Our Patches.
Vibrants
32px5001.130
三级标题
Secondary editorial and feature headings.
Vibrants
28px5001.29-0.02em
四级标题
Product, bundle, and smaller content headings.
The quick brown fox 敏捷的狐狸
24px6001.17-0.01em
正文
Descriptive copy, benefits, and supporting paragraphs.
The quick brown fox 敏捷的狐狸
16px5001.80
辅助文字
Compact labels and short supporting metadata.
The quick brown fox 敏捷的狐狸
14px600normal0
导航
Announcement and primary navigation labels.
The quick brown fox 敏捷的狐狸
16px6001.5-0.01em
链接
Product links and secondary calls to action.
The quick brown fox 敏捷的狐狸
14.5px400normal0
眉题
Uppercase section labels above feature headings.
The quick brown fox 敏捷的狐狸
16px60010.063em

间距与布局

基准单位 4px · 密度:紧凑

40px版块间距
6px元素间距
—卡片内边距
1280px内容最大宽度
3px
6px
8px
10px
12px
16px
18px
20px
22px
24px
32px
40px
48px
64px
80px

The measured content uses a 1280px maximum page width and a compact density, with a 12-column product area and two-column bundle and editorial sections. The hero and mission stories are full-bleed media-led panels; surrounding merchandise sits in aligned card grids. Most sections are left-aligned, with select trust and testimonial blocks centered. A measured 40px section gap provides a consistent cadence, while generous white canvas around cards keeps the overall page from feeling crowded.

圆角与层次

按钮 · 8px
卡片 · 8px
图片 · 50%
徽标 · 4px
导航 · 12px
链接 · 20px
hairline · other

The page is mostly flat: thin measured gray borders define product cards, with no prominent shadows recorded. Rounded card and button corners soften the otherwise crisp grid. Background color and photography create separation between editorial sections; reserve layering for image compositions and testimonial message bubbles rather than adding heavy drop shadows.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Announcement bar

A narrow #021422 strip with repeating promotional text in small New Kansas navigation styling.

Main navigation

White header with wordmark, category links, and account and cart icons; restrained dark text and subtle separators.

Hero panel

Full-width lifestyle/product image with left-aligned New Kansas headline, supporting copy, and a dark navy Shop Patches CTA.

Product card

Compact product grid card with package imagery, thin #ccd2d7 or #e6e8e9 outline, title, price, and occasional sale badge.

Bundle feature

Two-column bundle merchandising with large pack imagery, bundle name, rating, price, green discount badge, and dark Shop Now button.

Editorial feature panel

Image-and-copy split with uppercase rift-soft eyebrow, New Kansas heading, body text, and a simple outlined action.

Testimonial bubbles

Small white rounded quote cards layered over a pale blue-violet surface, with concise customer messages.

Footer

Three-column deep navy link area followed by a darker legal band, small text, and social icons.

Imagery · Realistic product-pack photography is the core shopping asset, shown in vivid color against bright, uncluttered backdrops. Lifestyle photos of people applying or holding patches anchor the editorial stories. Images are often arranged as full-width split panels, with text alongside the subject; subtle pastel blue and violet washes soften content backgrounds. Testimonials use floating white message cards rather than illustrations.

页面版块

共 9 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep the main canvas white and bright.
  • Use Midnight Ink for strong structural anchors.
  • Let package photography supply the strongest saturated colors.
  • Set prominent headings in an expressive serif display face.
  • Use pale blue or lilac washes for selected editorial panels.
  • Keep card outlines thin and understated.

✕ 不该做

  • Do not turn product package colors into extra interface accents.
  • Do not add heavy shadows to cards.
  • Do not make every section use a tinted background.
  • Do not crowd product cards with decorative elements.
  • Do not use generic sans-serif styling for every heading.
  • Do not replace the bright canvas with a dark overall theme.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new wellness storefront page in the Vibrants visual style. Use Gallery White (#ffffff) as the dominant canvas, with Midnight Ink (#021422) for dark navigation bands, prominent headings, and primary CTAs; use Footer Midnight (#02101b) for a distinct legal footer. Set editorial headings in a New Kansas-like display serif and supporting copy in Montserrat. Organize products in a compact, aligned card grid with thin Soft Slate (#ccd2d7) or Mist Line (#e6e8e9) borders and rounded corners. Use Cloud Blue (#f2f6ff), Frost Blue (#e9f0f7), and Lilac Haze (#ede9f7) in a few soft editorial panels. Let vivid product photography carry the saturated colors. Include full-width image-and-copy stories, simple outlined secondary actions, and a clear multi-column footer. Keep shadows minimal and preserve generous white breathing room.

相似风格

Vibrants 设计系统 — 配色、字体与 DESIGN.md | Design DNA