Dyson

以克制黑白呈现精密产品Precision products, presented in calm monochrome

浅色主题电商online store homepage极简产品摄影编辑式黑白留白感原网页 dyson.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Dyson 首屏

Dyson 首页以克制的黑白界面搭配沉浸式产品与生活方式摄影。页面依次呈现品类入口、编辑式专题、购物权益、商品卡片和深色链接页脚,让浏览路径清晰而不显杂乱。

North star · Keep the interface quiet and monochrome so product photography leads, reserving vivid green for the primary shopping action.

The page uses a white canvas as the dominant field, with black navigation and footer bands anchoring the top and bottom of the long storefront. DysonFutura supplies a consistent, clean sans-serif voice: lightweight navigation and hero messaging sit alongside regular-weight headings and compact body copy. The layouts alternate between a full-bleed, two-column campaign hero, a horizontal category strip, editorial image cards, a four-column benefits and product area, and a three-column discovery feature. Product and lifestyle photography carries most of the colour; it is campaign content rather than a reason to expand the interface palette. A single measured green accent marks the main shopping CTA. Pale gray cards and thin gray borders separate content quietly, while ample white space and repeated left alignment keep the dense catalog legible. The footer reverses to black with subdued text and fine dividers.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Dyson Black表层 2 · Mist Gray主文字 · Charcoal Text次要文字 · Soft Graphite弱文字 · Quiet Gray描边 · Fine Silver强调 · Dyson Green
文字背景对比度WCAG
#333333 Charcoal Text#ffffff Gallery White12.63:1AAA
#333333 Charcoal Text#000000 Dyson Black1.66:1不达标
#333333 Charcoal Text#f8f8f8 Mist Gray11.9:1AAA
#555555 Soft Graphite#ffffff Gallery White7.46:1AAA
#555555 Soft Graphite#000000 Dyson Black2.82:1不达标
#555555 Soft Graphite#f8f8f8 Mist Gray7.02:1AAA

字体

字号阶梯:Perfect Fourth(比例约 1.317,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

DysonFutura

网络字体 · 字重 400 / 500 / 300 · 占比 100%
免费替代:Jost

Shared typeface for navigation, headings, body copy, links, captions, and buttons.

角色示例字号字重行高字距
一级标题
Primary campaign headline in the hero.
Dyson
32px3001.250
二级标题
Section headings and prominent campaign or product titles.
The quick brown fox 敏捷的狐狸
24px4001.330
三级标题
Subheads for product, benefit, and editorial card content.
The quick brown fox 敏捷的狐狸
18px4001.50
正文
Product descriptions, benefit details, and supporting copy.
The quick brown fox 敏捷的狐狸
14px4001.430
辅助文字
Compact labels, footnotes, and low-priority metadata.
The quick brown fox 敏捷的狐狸
12px300normal0
按钮
Shopping actions and benefit controls.
The quick brown fox 敏捷的狐狸
14px4001.430
导航
Primary and utility navigation links.
The quick brown fox 敏捷的狐狸
16px3001.50
链接
Editorial calls to action and category or product links.
The quick brown fox 敏捷的狐狸
18px4001.50

间距与布局

基准单位 4px · 密度:适中

48px版块间距
4px元素间距
—卡片内边距
1296px内容最大宽度
1px
2px
4px
5px
8px
10px
12px
15px
16px
17px
20px
24px
32px

Use a centered, responsive storefront with measured maximum content width of 1296px. Keep the hero full-bleed in its media while placing copy to the left; follow it with a horizontal category row and editorial content. Build later catalog and benefits areas on compact multi-column grids, then use a three-column discovery row. Maintain comfortable density and a measured 48px section rhythm, with consistent left alignment and short element gaps. Finish with legal copy and a wide, multi-column footer.

圆角与层次

按钮 · 4px
卡片 · 8px
图片 · 8px
徽标 · 4px
导航 · 4px

没有测到阴影:页面是扁平的,层次靠底色和描边区分。

The interface is mostly flat: no measured shadows or gradients. Use white space and pale gray card fills to establish grouping, with thin #ebebeb borders on selected controls and footer divisions. Cards and media have softly rounded corners; dark navigation and footer bands provide the main depth through contrast rather than elevation.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Dual-band navigation

Stack two black navigation rows: utility links above category links, search, and bag. Use small, restrained light text and keep the bands visually compact.

Campaign hero

Full-width, image-led two-column hero with left-aligned headline, brief benefit copy, and a prominent green Shop now button.

Category tiles

Horizontal row of image cards with product imagery and short category labels, enabling quick entry to major product families.

Editorial feature cards

Large campaign imagery paired with concise product or seasonal copy and simple text links; favor white backgrounds and rounded media.

Shopping benefit strip

Four-column row presenting financing, shipping, warranty, and returns with compact icons, short labels, and fine borders.

Product cards

Catalog cards use a light gray surface, product image, small badge where relevant, concise title, and price.

Dark link footer

Black footer with several columns of subdued links, small group headings, and fine dividers.

Imagery · Use polished product and lifestyle photography as the main source of visual colour. The opening campaign is a large image-led split composition, while category tiles use isolated product images and lower sections mix product cutouts with domestic scenes. Keep images crisp and generously framed; avoid adding decorative illustration or overlays that compete with the products.

页面版块

共 7 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep the main canvas white and the global navigation black.
  • Reserve Dyson Green #79b928 for the primary shopping action.
  • Let product and lifestyle photography provide the page’s richer colour.
  • Use DysonFutura or a close geometric sans-serif substitute throughout.
  • Separate catalog content with pale gray fills and subtle hairlines.
  • Preserve clear left alignment and comfortable whitespace between sections.

✕ 不该做

  • Do not add gradients or decorative shadows.
  • Do not use the green accent broadly across cards or navigation.
  • Do not compete with product imagery using extra visual decoration.
  • Do not replace the restrained interface with saturated section backgrounds.
  • Do not make every link look like a filled button.
  • Do not compress section content into a dense, uninterrupted grid.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new Dyson-style storefront page with a restrained, image-led visual system. Use Gallery White (#ffffff) as the canvas, Dyson Black (#000000) for the stacked navigation and footer, Charcoal Text (#333333) for headings and links, and Soft Graphite (#555555) for supporting copy. Reserve Dyson Green (#79b928) for one primary shopping CTA. Use DysonFutura or Jost throughout, with light navigation, clean regular-weight headings, and compact body text. Structure the page with a campaign hero, category image row, editorial features, compact benefit strip, product grid, and dark multi-column footer. Keep content aligned within a measured 1296px maximum width, use generous section separation, pale Mist Gray (#f8f8f8) card fills, and Fine Silver (#ebebeb) hairlines. Avoid gradients and shadows; let crisp product photography supply colour and atmosphere.

相似风格

Dyson 设计系统 — 配色、字体与 DESIGN.md | Design DNA