Jackery

以鲜明实用的版式呈现户外能源Adventure-ready power, grounded in a bold, practical grid

浅色主题消费电子online store homepage清洁能源产品摄影编辑式排版粗体字橙色点缀原网页 jackery.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Jackery 首屏

Jackery 首页以明亮简洁的店铺界面搭配富有氛围的生活方式摄影,并用醒目的橙色按钮引导购买。粗重的大写标题、实用的产品卡片和深绿色版块,将户外出行与家庭备用电源串联起来。

North star · Let cinematic energy imagery set the mood while a restrained, legible storefront and orange actions make shopping effortless.

Build the page around Gallery White (#ffffff) and soft warm-gray panels (#f5f5f3), with deep Forest Green (#242f20) bands for brand proof and footer content. Signal Orange (#fd5000) is a compact, high-contrast action color for buttons, sale emphasis, and small highlights—not a general background. Inter carries navigation, product detail, and body copy; Oxanium makes oversized, uppercase display headlines feel technical and energetic. Alternate full-bleed lifestyle campaigns with calm, carefully aligned category and product modules. Product cards stay functional and information-rich, using restrained rules and compact specs rather than decorative framing. Photography supplies most of the page’s color and emotion, while the interface remains light, flat, and legible. Keep section changes clear through image scale, background bands, and whitespace, not heavy shadows.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Warm Mist表层 2 · Forest Green表层 3 · Campaign Black主文字 · Carbon Ink次要文字 · Gallery White弱文字 · Soft Graphite描边 · Rule Gray强调 · Signal Orange
文字背景对比度WCAG
#181818 Carbon Ink#ffffff Gallery White17.76:1AAA
#181818 Carbon Ink#f5f5f3 Warm Mist16.27:1AAA
#181818 Carbon Ink#242f20 Forest Green1.27:1不达标
#181818 Carbon Ink#000000 Campaign Black1.18:1不达标
#ffffff Gallery White#f5f5f3 Warm Mist1.09:1不达标
#ffffff Gallery White#242f20 Forest Green13.98:1AAA

字体

字号阶梯:Augmented Fourth(比例约 1.431,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Inter

网络字体 · 字重 400 / 600 / 500 / 900 / 700 · 占比 95%
免费替代:Roboto

Navigation, body copy, product detail, captions, links, and most interface text.

Aa 设计

Oxanium

网络字体 · 字重 800 / 900 · 占比 5%
免费替代:Audiowide

Display headlines and large campaign or section titles.

角色示例字号字重行高字距
特大标题
Oversized uppercase campaign and brand-story headlines.
Jackery
84px8001.10
一级标题
Primary campaign headlines and major page-level messages.
Jackery
72px8001.10
二级标题
Large uppercase section titles such as backup and story headings.
Jackery
48px8001.10
三级标题
Solution, featured-product, and editorial subheadings.
Jackery
32px6001.10
四级标题
Product and smaller module headings.
The quick brown fox 敏捷的狐狸
24px6001.10
正文
Navigation, descriptions, product details, and supporting copy.
The quick brown fox 敏捷的狐狸
14px4001.40
辅助文字
Compact product specs, labels, and secondary annotations.
The quick brown fox 敏捷的狐狸
12px6001.330
链接
Prominent shopping and section links.
The quick brown fox 敏捷的狐狸
20px6001.40

间距与布局

基准单位 8px · 密度:紧凑

40px版块间距
8px元素间距
—卡片内边距
1320px内容最大宽度
4px
8px
12px
14px
16px
20px
24px
40px

The desktop page uses a centered storefront system with a measured maximum content width of 1320px. It mixes full-bleed campaign imagery with inset modules: two-column lifestyle and solution areas, five-column category navigation, and multi-column product grids. Headings are frequently centered over shopping sections, while campaign copy aligns left over its image. Keep the measured compact density, with an 8px base unit and clear section breaks; use broad image-led bands and quieter neutral intervals to maintain rhythm.

圆角与层次

按钮 · 50%
图片 · 50%
sm · button
xl · other
md · footer

The interface is predominantly flat, with section color and photography providing depth. Product panels use restrained borders rather than pronounced card shadows; measured product-card outlines use #c6c7c8. Keep controls visually direct, use subtle button shadow only where appropriate, and reserve deeper layering for photo overlays or the footer.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Campaign hero

Full-bleed seasonal image with left-aligned copy, uppercase Oxanium offer headline, orange CTA, and compact dark countdown tiles.

Category tiles

Image-led home, camping, and RV links arranged as a larger feature tile beside smaller stacked tiles.

Category navigation

Centered heading followed by a five-column row of product cutouts, labels, and shopping links.

Solution comparison

Two-column home-backup module pairing lifestyle imagery with product solutions, prices, key specs, and an orange action.

Product card

White, minimally framed card with product photography, compact title and pricing, orange shopping link, and concise output, capacity, and weight details.

Proof strip

Deep green horizontal brand band combining the Jackery mark with sales and recognition proof points.

Newsletter and footer

Light newsletter form sits within a dark green footer, above tightly organized link columns, support details, and payment marks.

Imagery · Use large lifestyle photographs of home backup, camping, and travel as the emotional anchor, often edge-to-edge with text layered over darker or legible areas. Product imagery is crisp and grounded in real domestic or outdoor settings, with cards showing the power station clearly alongside compact specs. Awards and editorial stories use smaller image modules. The measured page also includes video-led campaign sections; avoid decorative illustration as a substitute for product photography.

页面版块

共 14 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use Oxanium for oversized uppercase display headlines.
  • Keep Inter for navigation, product details, and body text.
  • Reserve Signal Orange (#fd5000) for actions and deliberate highlights.
  • Use Forest Green (#242f20) for brand proof and dark footer surfaces.
  • Let product photography carry color and communicate real use.
  • Separate shopping modules with measured neutral surfaces and clear whitespace.

✕ 不该做

  • Do not turn the interface into an orange-dominant page.
  • Do not use display type for dense product descriptions.
  • Do not add heavy shadows to ordinary product cards.
  • Do not replace real product and lifestyle photography with generic illustrations.
  • Do not crowd product cards with oversized copy or decorative framing.
  • Do not make every section a full-bleed image.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Create a responsive Jackery-style ecommerce page with a clean shopping interface and cinematic energy-product photography. Use Gallery White (#ffffff) as the main canvas, Warm Mist (#f5f5f3) for calm section panels, Forest Green (#242f20) for proof and footer bands, and Signal Orange (#fd5000) sparingly for primary actions and sale emphasis. Set major headlines in heavy uppercase Oxanium, with Inter for navigation, body copy, and product details. Alternate wide lifestyle campaigns with aligned category rows and practical product grids. Keep product cards light and information-rich: photo, concise title, price, clear shopping link, and compact specs. Favor restrained borders, compact spacing, clear contrast, and direct shopping flows; avoid decorative shadows or invented interface flourishes.

相似风格

Jackery 设计系统 — 配色、字体与 DESIGN.md | Design DNA