DJI

以电影感呈现精密产品Precision products, presented with cinematic clarity

浅色主题消费电子consumer-electronics homepage极简产品摄影宽松留白编辑式排版视频主导原网页 dji.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
DJI 首屏

DJI 首页以克制的白色与炭灰界面搭配大幅产品影像和电影感视频。页面从新品展示延伸至品牌内容、产品分类、服务入口,最后收束于信息密集的深色页脚。

North star · Let cinematic product imagery carry the emotion while a quiet, spacious interface keeps navigation and actions unmistakably clear.

The page uses a predominantly white canvas, with pale gray bands and cards separating product modules without heavy framing. Charcoal anchors the footer and provides the main dark text; bright blue is reserved for high-attention actions such as the store button and select links. Open Sans supplies a consistent, contemporary voice: medium-weight centered headings introduce products, while lighter supporting copy and compact navigation stay secondary. The layout alternates a large cinematic hero, two-column product panels, full-bleed video, editorial feature cards, and a three-column category showcase. Product imagery does most of the visual work: crisp device renders sit against quiet pale backgrounds, while lifestyle photography and video bring texture and motion. Generous white space around sections keeps the long homepage calm, even as the footer shifts to a dense, multi-column directory. Rounded pill actions and sparse hairlines finish the interface without making it feel ornamental.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Cloud Panel表层 2 · Carbon表层 3 · Frost White主文字 · Carbon次要文字 · Footer Mist弱文字 · Gallery White描边 · Slate Border强调 · DJI Blue强调 2 · Flight Blue强调 3 · Link Blue
文字背景对比度WCAG
#272727 Carbon#ffffff Gallery White14.94:1AAA
#272727 Carbon#ededed Cloud Panel12.76:1AAA
#272727 Carbon#f7f9fa Frost White14.15:1AAA
#dfdfdf Footer Mist#ffffff Gallery White1.33:1不达标
#dfdfdf Footer Mist#ededed Cloud Panel1.14:1不达标
#dfdfdf Footer Mist#272727 Carbon11.21:1AAA

字体

字号阶梯:Major Third(比例约 1.257,正文 16px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Open Sans

网络字体 · 字重 400 / 500 / 600 / 300 · 占比 100%
免费替代:Lato

Site-wide interface, navigation, headings, product labels, links, and body copy.

角色示例字号字重行高字距
一级标题
Primary hero product title.
DJI
40px5001.10
二级标题
Major feature and section headings.
DJI
32px6001.250
三级标题
Product-panel and editorial feature headings.
The quick brown fox 敏捷的狐狸
24px5001.50
四级标题
Compact card or supporting section headings.
The quick brown fox 敏捷的狐狸
20px5001.20
正文
Product descriptions, explanatory copy, and standard page text.
The quick brown fox 敏捷的狐狸
16px4001.50
辅助文字
Small labels, metadata, and footer details.
The quick brown fox 敏捷的狐狸
12px40020
按钮
Store and other compact action labels.
The quick brown fox 敏捷的狐狸
14px4001-0.02em
导航
Top-level navigation and menu items.
The quick brown fox 敏捷的狐狸
14px4001.43-0.02em
链接
Light-weight inline calls to action and text links.
The quick brown fox 敏捷的狐狸
14px300normal0

间距与布局

基准单位 8px · 密度:宽松

112px版块间距
—元素间距
—卡片内边距
1392px内容最大宽度
1px
4px
5px
6px
8px
9px
12px
16px
24px
32px
40px
48px
64px
112px

A spacious long-scroll homepage uses a broad desktop canvas, with measured page max width of 1392px and a section rhythm of 112px. The opening feature fills the width; below it, product panels form a two-column grid, followed by a full-bleed video carousel. Editorial cards return to a centered two-column arrangement, then a three-column category row. Centered headlines and product copy give way to a pale three-link service band and a dense, left-aligned multi-column footer. Keep transitions airy rather than adding visual separators everywhere.

圆角与层次

按钮 · 9999px
输入框 · 4px
导航 · 50%
链接 · 9999px
md · nav, other
sm · nav
lg · button

The page is largely flat: white and pale gray section surfaces, clean card edges, and little ornamental depth. Measured navigation and buttons can use restrained soft shadows, but product cards are not dependent on shadows for separation. Prefer whitespace and background contrast; use thin gray rules sparingly, especially for input and footer divisions.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Announcement strip

A slim white notice above the main navigation, with centered copy, a blue app link, and a dismiss control.

Hero navigation

Transparent, overlaid navigation with a white logo and links on the photographic hero; the Store action is a bright blue pill.

Featured product panels

Two-column product tiles use pale imagery, centered product names, brief subtitles, and compact text-link actions.

Video showcase

A horizontally framed, full-bleed video carousel centers a featured clip and overlays its title and a learn-more link.

Editorial cards

Two large innovation stories pair concise centered headings and links with immersive photographic imagery.

Category tiles

Three tall photographic tiles introduce product fields with centered white text and a short link.

Footer directory

A charcoal footer combines app promotion, dense multi-column product and support links, newsletter inputs, and a compact legal row.

Imagery · Large product renders and photography are the primary visual language, not decorative illustrations. The opening hero uses a cinematic lifestyle image with centered product messaging over the scene. Product cards isolate devices against pale backgrounds; the video carousel uses full-width lifestyle footage. Later editorial and category tiles combine short copy with photographic scenes. Keep imagery crisp, immersive, and naturally colored.

页面版块

共 7 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use white space to separate major homepage sections.
  • Keep product titles and short calls to action centered over featured imagery.
  • Reserve DJI Blue for prominent actions and select links.
  • Use pale gray surfaces to distinguish product panels from the white canvas.
  • Make lifestyle imagery and product photography the dominant content.
  • Shift to charcoal and compact columns for the footer.

✕ 不该做

  • Do not add bright accent colors beyond the measured blue palette.
  • Do not surround every panel with borders or shadows.
  • Do not crowd the hero with secondary controls or explanatory copy.
  • Do not use decorative gradients as a substitute for product imagery.
  • Do not make all page sections dark; the page is predominantly light.
  • Do not style the dense footer like the spacious product showcase.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new DJI-style consumer electronics page with a broad white canvas and generous section breathing room. Use Open Sans, centered medium-weight product headings, and quieter supporting text. Keep Gallery White (#ffffff) as the main surface, Cloud Panel (#ededed) for selected product bands, Carbon (#272727) for the footer, and DJI Blue (#0070d5) for the primary store or conversion action. Organize the page as a cinematic hero, modular product imagery, a wide video or editorial feature, category tiles, practical service links, and a compact multi-column footer. Favor authentic product photography and lifestyle footage over decorative graphics. Keep card edges clean, use pill-shaped actions sparingly, and reserve subtle borders or shadows for controls rather than content panels.

相似风格

DJI 设计系统 — 配色、字体与 DESIGN.md | Design DNA