Lama Lama

以电影感呈现大胆的创意机构风格A bold agency identity staged like a cinematic title sequence

深色主题设计机构creative agency homepage暗色电影感编辑风粗体排版满版视频原网页 lamalama.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Lama Lama 首屏

Lama Lama 首页以克制的暗色界面搭配沉浸式高对比影像。超大号大写标题与精简的功能导航共同呈现鲜明的机构个性,同时让满版视觉保持主导。

North star · Let one oversized, sharply set statement and cinematic full-bleed imagery lead; keep every control quiet and secondary.

The visual strategy is built around contrast: a near-black charcoal canvas (#1a1c1c) supports warm off-white text (#f9f4eb), while pure black (#000000) appears as a secondary surface rather than a bright accent. The first viewport is a cinematic, full-bleed video frame, with the interface and copy layered over its tonal shifts. A large, heavy uppercase headline anchors the lower-left; a short paragraph sits separately toward the lower-right, creating an editorial, asymmetric composition. SuisseBPIntl carries the prominent display voice, while Sometype handles small navigation, labels and utility copy. The type system contrasts bold scale with tiny uppercase metadata. Navigation is compact and pinned high on the right, including a small contact action and visual preview tile. A thin horizontal rule and widely distributed micro-labels close the hero. Keep spacing deliberate and compact around controls, but leave broad negative space around the primary statement.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
表层色
中性色
页面底色 · Charcoal Canvas表层 · True Black表层 2 · Warm Chalk主文字 · Warm Chalk次要文字 · True Black
文字背景对比度WCAG
#f9f4eb Warm Chalk#1a1c1c Charcoal Canvas15.62:1AAA
#f9f4eb Warm Chalk#000000 True Black19.17:1AAA
#000000 True Black#1a1c1c Charcoal Canvas1.23:1不达标
#000000 True Black#f9f4eb Warm Chalk19.17:1AAA

字体

字号阶梯:Custom(比例约 2.121,正文 16px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Sometype

网络字体 · 字重 400 / 500 · 占比 60%
免费替代:Space Mono

Body copy, navigation, captions, and compact utility labels.

Aa 设计

SuisseBPIntl

网络字体 · 字重 400 / 700 · 占比 41%
免费替代:Inter

Display headline and introductory heading.

角色示例字号字重行高字距
特大标题
Oversized all-caps hero statement.
Lama Lama
72px7000.8-0.02em
一级标题
Introductory heading or supporting page headline.
The quick brown fox 敏捷的狐狸
20px4001.2-0.02em
正文
Short explanatory hero paragraph.
The quick brown fox 敏捷的狐狸
16px40010
辅助文字
Small uppercase labels and metadata.
The quick brown fox 敏捷的狐狸
10px5001.8-0.02em
导航
Compact uppercase navigation and contact links.
The quick brown fox 敏捷的狐狸
10px5001.8-0.02em

间距与布局

基准单位 4px · 密度:紧凑

40px版块间距
4px元素间距
—卡片内边距
1360px内容最大宽度
2px
4px
8px
10px
11px
12px
16px
20px
24px
32px
40px
80px
110px
160px

Use a wide, centered composition with a measured maximum content width of 1360px. The hero fills the viewport with media, while the headline occupies the lower-left and supporting copy aligns independently on the lower-right. Keep the compact floating navigation near the top-right, distinct from the main text block. A fine horizontal rule anchors a low strip of tiny metadata and links. The measured spacing system is compact around interface details but allows substantial open areas around the headline and imagery.

圆角与层次

导航 · 4px

没有测到阴影:页面是扁平的,层次靠底色和描边区分。

The interface reads as mostly flat: no measured shadows or gradient system defines the page. Separate content through contrast, placement, and image layering rather than card elevation. Use fine rules and restrained translucent-looking navigation treatments only where visible in the screenshot; keep component edges visually quiet.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Floating contact navigation

Small top-right utility area with a contact link and compact visual preview; use Sometype uppercase labels and warm off-white text.

Agency statement

Oversized, bold uppercase display headline at the lower-left, set in SuisseBPIntl with tight tracking and compressed leading.

Supporting paragraph

Short body-copy block aligned separately on the lower-right to balance the large headline without forming a conventional card.

Hero metadata rail

Thin horizontal rule above a low strip of tiny uppercase labels, location details, social links, and compact status text.

Text-only action link

Use understated uppercase Sometype labels for contact and social actions; avoid filled button styling.

Imagery · Use full-bleed video or cinematic photographic footage as the defining surface, with high-contrast, mostly monochrome imagery and strong light-dark shapes. The first viewport shows a blurred landscape-like form; the page preview also indicates fluid, organic imagery with bright highlights. Treat the footage as a dramatic backdrop, not as a small framed card. Keep overlaid text legible against the image’s darker areas.

页面版块

共 1 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use full-bleed cinematic imagery as the hero’s dominant layer.
  • Set the main statement in bold uppercase display type.
  • Keep navigation small, high-contrast, and visually secondary.
  • Separate headline and supporting copy into asymmetric zones.
  • Use Warm Chalk (#f9f4eb) for text against dark areas.
  • Anchor compact metadata with a fine horizontal rule.

✕ 不该做

  • Do not introduce bright accent colours absent from the measured palette.
  • Do not place the hero inside a rounded card.
  • Do not make utility navigation compete with the headline.
  • Do not use soft shadows or ornamental gradients as a defining treatment.
  • Do not crowd the hero statement with extra content.
  • Do not treat illustration-only colours in media as brand colours.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new page in the Lama Lama visual style. Use Charcoal Canvas (#1a1c1c) as the underlying page ground, Warm Chalk (#f9f4eb) for high-contrast type, and True Black (#000000) only as a secondary dark surface. Lead with cinematic full-bleed video or photography; place one large, bold uppercase SuisseBPIntl-like headline in the lower-left and a concise Sometype-like paragraph in a separate lower-right zone. Keep navigation small and compact near the upper-right, with understated text-only actions and an optional visual preview tile. Finish the hero with a thin rule and a low strip of tiny uppercase metadata. Maintain an asymmetric editorial composition, quiet edges, flat surfaces, and generous breathing room around the statement. Avoid invented accent colours, decorative cards, and shadow-heavy UI.

相似风格

Lama Lama 设计系统 — 配色、字体与 DESIGN.md | Design DNA