2.AG

以临床清晰感传递舒缓信号Clinical clarity with a bright signal of relief.

浅色主题健康医疗online store homepage极简临床感产品摄影分栏布局青绿色原网页 2ag.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
2.AG 首屏

页面以明亮留白、深青色版块和薄荷绿按钮,呈现清晰、科学导向的品牌气质。产品展示、功效数据、用户评价和成分说明共同构成可信且顺畅的购物体验。

North star · Keep the storefront bright and evidence-led, using deep teal for focused content panels and mint green only for clear action or emphasis.

The visual strategy balances a white, uncluttered storefront with sharply defined dark teal moments. Bright mint green is reserved for high-salience actions and small signals, including the announcement strip, purchase button, and selected benefit tab. Black text carries most of the information hierarchy, while pale gray review cards provide quiet contrast without competing with product imagery. Inter Tight is used throughout, giving headings a clean, contemporary outline and keeping dense product and ingredient copy compact. Layout alternates between centered social-proof moments, split product or editorial panels, and broad full-width sections; generous white gaps keep the long page legible. The hero combines a dark teal text field and scientific body illustration with a bright, laboratory-like product image. Later sections use rounded statistic cards, ingredient tiles, a simple FAQ, and a full-bleed video, maintaining a restrained, evidence-first storefront rather than a decorative beauty aesthetic.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Therapeutic Teal表层 2 · Review Mist主文字 · Clinical Ink次要文字 · Soft Charcoal弱文字 · Muted Gray描边 · Relief Mint强调 · Relief Mint
文字背景对比度WCAG
#000000 Clinical Ink#ffffff Gallery White21:1AAA
#000000 Clinical Ink#244d54 Therapeutic Teal2.26:1不达标
#000000 Clinical Ink#f5f5f5 Review Mist19.26:1AAA
#151515 Soft Charcoal#ffffff Gallery White18.26:1AAA
#151515 Soft Charcoal#244d54 Therapeutic Teal1.97:1不达标
#151515 Soft Charcoal#f5f5f5 Review Mist16.75:1AAA

字体

字号阶梯:Perfect Fourth(比例约 1.347,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Inter Tight

网络字体 · 字重 400 / 500 / 600 · 占比 100%
免费替代:Inter

Site-wide headings, product and ingredient copy, navigation, buttons, and supporting text.

角色示例字号字重行高字距
特大标题
Large hero or statement headings.
2.AG
62px40010
一级标题
Primary hero and page-level heading.
2.AG
45px4001.30
二级标题
Major section headings and product titles.
2.AG
36px40010
三级标题
Supporting feature and section headings.
2.AG
30px4001.60
四级标题
Smaller card or subsection headings.
The quick brown fox 敏捷的狐狸
24px4001.330
正文
Product descriptions, ingredient explanations, and general copy.
The quick brown fox 敏捷的狐狸
14px4001.60
辅助文字
Compact uppercase labels and supporting metadata.
The quick brown fox 敏捷的狐狸
12px4001.50.09em
按钮
Purchase and other prominent action labels.
2.AG
45px4001.60
链接
Navigation, review links, and inline actions.
The quick brown fox 敏捷的狐狸
16px4001.60
眉题
Small uppercase section labels, such as Proven Results.
The quick brown fox 敏捷的狐狸
12px4001.50.09em

间距与布局

基准单位 2px · 密度:适中

35px版块间距
16px元素间距
24px卡片内边距
1340px内容最大宽度
4px
8px
10px
12px
15px
16px
17px
18px
20px
24px
25px
28px
30px
32px
35px
40px

A long, comfortable-density storefront uses a measured maximum content width of 1340px and a recurring 16px element gap. The top navigation is a slim white row beneath the mint announcement strip. The hero is a two-column split; subsequent content alternates between product detail, centered reviews, three-up stats, editorial splits, full-width teal proof, ingredient tiles, and FAQ. Most sections remain white, so dark bands feel deliberate. Headings generally align left, while review content is centered. Use whitespace to separate modules rather than adding ornamental dividers.

圆角与层次

按钮 · 9999px
输入框 · 5px
卡片 · 12px
图片 · 20px
徽标 · 50%
链接 · 9999px

没有测到阴影:页面是扁平的,层次靠底色和描边区分。

The interface is mostly flat: white canvas sections, fine borders, and restrained rounded corners define structure instead of shadows. Product and review cards use soft backgrounds or subtle outlines. Dark teal cards stand apart through contrast, while media framing and pill-shaped controls provide the main dimensional cues.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Announcement and navigation

Mint shipping strip above a white header with the wordmark, Shop, Science, Contact, and compact account and bag icons.

Hero split

Deep teal copy panel with a large white heading and outlined pill action beside a bright, scientific product image.

Product detail card

Outlined rounded panel pairs product photography with title, review count, potency details, short copy, expandable benefit rows, size choices, quantity, and mint purchase action.

Review carousel

Centered community heading and review/video tiles; pale gray cards frame brief quotes, with customer video among the testimonials.

Proof statistic cards

Three dark teal rounded cards present oversized numeric proof with compact explanatory copy along the lower edge.

Tabbed results panel

Full-width teal split panel combines a small eyebrow, heading, outlined body-area tabs, supporting copy, and large media.

FAQ accordion

Two-column heading and a right-side list of questions separated by fine horizontal rules, each with a plus control.

Ingredient tiles

Four aligned ingredient entries pair square imagery with concise titles and compact explanatory copy.

Imagery · Mix clean product photography with science-coded visuals: the hero pairs a glowing anatomical wireframe with a close product image against a bubble-like laboratory backdrop. Product packaging is shown in a bright, neutral setting. Later modules include customer video, ingredient imagery, a skin-focused detail image, and a full-bleed video panel. Keep imagery crisp and restrained; photographic colors inside assets should not redefine the interface palette.

页面版块

共 11 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep most page surfaces white.
  • Reserve mint for prominent actions and selected states.
  • Use deep teal for focused proof or hero panels.
  • Keep product copy compact and easy to scan.
  • Use real product and ingredient imagery.
  • Separate long sections with generous white space.

✕ 不该做

  • Do not turn every section into a dark band.
  • Do not use mint as a large decorative background.
  • Do not add heavy shadows to flat cards.
  • Do not let illustrations set the interface palette.
  • Do not crowd product information into a single text block.
  • Do not replace clear dividers with decorative effects.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new health-commerce page in the 2.AG visual style. Use Gallery White (#ffffff) as the main canvas, Clinical Ink (#000000) for primary copy, and Therapeutic Teal (#244d54) for selected hero, results, or proof panels. Apply Relief Mint (#2ecea0) sparingly to primary actions and active states. Use Inter Tight throughout, with clean regular-weight headings and compact, legible supporting text. Structure content as spacious, mostly white sections with clear split layouts, product or ingredient photography, evidence-led cards, and fine dividers. Keep surfaces flat and shadows minimal; use rounded cards and pill actions only where they clarify component roles. Prioritize readable product details, authentic reviews, clear purchase controls, and an uncluttered FAQ. Do not introduce extra colors or visual effects that compete with the measured palette.

相似风格

2.AG 设计系统 — 配色、字体与 DESIGN.md | Design DNA