Toggl

暖调底色,清晰呈现产品Warm neutrals, vivid product clarity

浅色主题SaaSSaaS homepage暖调中性编辑式排版圆角青柠色面板洋红点缀原网页 toggl.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Toggl 首屏

Toggl 首页以暖调米白为底,搭配深李子色文字、柔和洋红点缀和浅青柠色卡片。页面先用居中主张和产品界面建立印象,再通过宽松的功能区块和分人群面板展开内容。

North star · Use the warm ivory canvas and plum-led typography as the constant, then reserve lime and magenta for clearly differentiated product moments and actions.

The page is built on a warm ivory canvas (#f8f7f1), with dark plum headline treatment and bright pink-violet details setting a distinctive SaaS tone. Deep charcoal text keeps longer copy readable, while muted olive and pale lime bring a practical, work-oriented counterpoint to the purple palette. Aeoniksoft shapes the large, centered hero headlines; Aeonik carries navigation, body text, labels, and card copy. The typography feels rounded and compact rather than ornamental, with restrained tracking and strong size contrast. Layout alternates centered introductions with two-column product stories, multi-column feature groups, and spacious audience cards. Product screenshots and reporting interfaces provide evidence of the software, while soft gradients and restrained imagery add depth without taking over. Thin warm-gray rules and rounded cards structure content; emphasis comes primarily from color blocks and spacing, not heavy shadows.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Warm Ivory表层 · Clean White表层 2 · Pale Lime表层 3 · Moss Slate表层 4 · Pale Lilac主文字 · Soft Charcoal次要文字 · Olive Ink描边 · Warm Hairline强调 · Olive Ink强调 2 · Soft Orchid强调 3 · Moss Glow
文字背景对比度WCAG
#363137 Soft Charcoal#f8f7f1 Warm Ivory11.85:1AAA
#363137 Soft Charcoal#ffffff Clean White12.72:1AAA
#363137 Soft Charcoal#e9f4b3 Pale Lime10.93:1AAA
#363137 Soft Charcoal#4e5142 Moss Slate1.56:1不达标
#424a12 Olive Ink#f8f7f1 Warm Ivory8.81:1AAA
#424a12 Olive Ink#ffffff Clean White9.46:1AAA

字体

字号阶梯:Perfect Fourth(比例约 1.332,正文 18px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Aeonik

网络字体 · 字重 400 / 500 / 600 / 700 · 占比 74%
免费替代:Inter

Navigation, body copy, captions, and interface labels

Aa 设计

Aeoniksoft

网络字体 · 字重 500 / 600 / 700 · 占比 26%
免费替代:Manrope

Display headlines and section headings

角色示例字号字重行高字距
特大标题
Large hero or campaign headline treatment.
Toggl
75.5px5000.95-0.02em
一级标题
Primary page headline and major section statements.
Toggl
61px6001-0.01em
二级标题
Section headings introducing product stories or audiences.
Toggl
41.5px50010
三级标题
Feature and use-case card headings.
Toggl
30.5px60010.01em
四级标题
Smaller content headings and supporting statements.
The quick brown fox 敏捷的狐狸
25px5001.150.01em
正文
Explanatory paragraphs and longer card descriptions.
The quick brown fox 敏捷的狐狸
18px4001.50.01em
辅助文字
Compact labels, metadata, and supporting interface copy.
The quick brown fox 敏捷的狐狸
14.5px5001.50.01em
导航
Top navigation and utility links.
The quick brown fox 敏捷的狐狸
14.5px5001.50.01em

间距与布局

基准单位 1px · 密度:适中

43px版块间距
11px元素间距
23px卡片内边距
1368px内容最大宽度
4px
5px
7px
11px
13px
14px
18px
22px
25px
29px
36px
43px
58px

The page uses a centered content frame measured at a 1368px maximum width, with a comfortable density and generous section separation. The hero centers its headline and introduction above paired product-interface panels. Further down, layout alternates between centered section openers, two-column feature stories, four-column feature grids, and two-column audience cards. Wide media and testimonial bands interrupt the repeated card rhythm. Keep content aligned to consistent columns, letting full-bleed imagery and darker bands create occasional contrast rather than making every section edge-to-edge.

圆角与层次

按钮 · 11px
卡片 · 11px
图片 · 50%
导航 · 9999px
链接 · 7px
md · nav
lg · card
hairline · other
hairline · other

Most sections rely on flat color fields, whitespace, and fine warm-gray rules rather than strong shadows. White navigation and product cards sit subtly above the ivory background; rounded corners make those layers legible. Reserve the measured soft nav shadow and faint pink card shadow for restrained separation, not a universal card treatment.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Announcement strip

Deep Aubergine (#37083e) band with compact existing-user copy and pill-shaped legacy product login actions.

Floating navigation

White, pill-like navigation surfaces over the warm canvas; logo and links on one side, utility actions and a dark CTA on the other.

Hero CTA pair

Dark plum primary action paired with a low-emphasis tour link and small magenta play cue.

Product UI frame

White interface panels present report charts, scheduling, and team activity; use clean borders and restrained card elevation.

Feature grid

Four-column content grid with olive-on-lime icon tiles, plum headings, compact copy, and simple text links.

Audience cards

White or pale-lime use-case panels with olive headings, fine lime outlines, inset list areas, and rounded corners.

Testimonial band

Wide, contrasting section that balances a customer trust statement and portrait cluster with a large quotation.

Imagery · Product UI screenshots and interface mockups are the principal visual evidence: charts, calendars, reports, and team activity panels sit inside clean white frames. Supporting visuals include customer logos, small icons, and photographic background treatments in selected full-width bands. The hero adds a soft pink-violet halo and radial clock-like marks around product imagery. Preserve legibility and avoid turning interface captures into decorative, illegible texture.

页面版块

共 11 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep Warm Ivory (#f8f7f1) as the default canvas.
  • Use Plum Ink (#4e0e58) for prominent headlines and navigation.
  • Reserve Deep Aubergine (#37083e) for high-priority dark actions and bands.
  • Use Pale Lime (#e9f4b3) to mark use-case or feature card groups.
  • Show product interfaces as crisp, readable evidence.
  • Alternate centered introductions with aligned multi-column content.

✕ 不该做

  • Do not replace the warm ivory canvas with stark white throughout.
  • Do not use bright violet accents as the dominant page color.
  • Do not make every section a rounded card.
  • Do not add heavy drop shadows to otherwise flat content.
  • Do not crowd the hero with competing messages or actions.
  • Do not let product screenshots become unreadable decorative backgrounds.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new SaaS page in Toggl’s visual language. Use Warm Ivory (#f8f7f1) as the main canvas, Soft Charcoal (#363137) for readable body text, and Plum Ink (#4e0e58) for rounded, confident headlines. Set primary actions in Deep Aubergine (#37083e) with pale text; use Soft Orchid (#eeadfb) and Pale Lilac (#fae0fe) only for small accents, and Pale Lime (#e9f4b3) for selected feature or audience panels. Pair a spacious centered introduction with crisp product UI panels, then vary the page using two-column stories, compact feature grids, and audience cards. Use Aeonik-like sans-serif body typography and a softer rounded display face. Prefer flat surfaces, fine warm-gray rules, modest corner rounding, and restrained shadows. Keep screenshots legible and preserve generous section breathing room.

相似风格

Toggl 设计系统 — 配色、字体与 DESIGN.md | Design DNA