Capital

以产品为主角的克制金融美学Quiet fintech, built around the product

深色主题金融科技fintech homepage极简深色编辑式排版高对比产品导向原网页 capital.xyz ↗ · 2026-10-12 采集 · 1440×900 桌面端
Capital 首屏

Capital以近黑画布搭配轻盈的大字号文字,少量醒目的行动按钮负责引导用户。产品界面和创始人肖像带来具体细节,暖象牙白色的整段背景则为长页面营造清晰停顿。

North star · Let near-black space and oversized, light typography frame credible product imagery, reserving coral for the clearest action.

The visual strategy is built on contrast: near-black (#000000) and deep charcoal (#040503) carry most sections, while warm ivory (#efece6) handles the main display text and a full-width mobile-and-web feature band. Headlines are exceptionally large, light-weight Muoto, centered in the opening hero and used with generous line breaks; smaller supporting copy stays muted. GT America Mono appears in compact uppercase eyebrow labels, giving announcements and section markers a technical counterpoint. Layout alternates between broad, immersive product imagery and comparatively quiet black space. Interface screenshots and founder portraits are presented as evidence rather than decoration. The coral-red accent (#ed5145) is reserved for the primary Start action, keeping the call to action distinct without introducing a competing palette. Subtle charcoal borders separate controls, while cards and interface mockups create most of the page’s depth.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Carbon Canvas表层 · Deep Charcoal表层 2 · Warm Ivory主文字 · Warm Ivory次要文字 · Soft Pewter弱文字 · Quiet Stone描边 · Graphite Rule强调 · Signal Coral
文字背景对比度WCAG
#efece6 Warm Ivory#000000 Carbon Canvas17.81:1AAA
#efece6 Warm Ivory#040503 Deep Charcoal17.32:1AAA
#bfbcb7 Soft Pewter#000000 Carbon Canvas11.09:1AAA
#bfbcb7 Soft Pewter#040503 Deep Charcoal10.79:1AAA
#bfbcb7 Soft Pewter#efece6 Warm Ivory1.61:1不达标
#8e8c87 Quiet Stone#000000 Carbon Canvas6.25:1AA

字体

字号阶梯:Perfect Fifth(比例约 1.549,正文 20px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

__muoto_7e5c91

网络字体 · 字重 300 / 400 / 500 · 占比 88%
免费替代:DM Sans

Display headings, body copy, navigation, links, and buttons.

Aa 设计

GT America Mono

网络字体 · 字重 400 · 占比 12%
免费替代:Space Mono

Eyebrows and compact code-like labels.

角色示例字号字重行高字距
特大标题
Oversized homepage statement and other leading display moments.
Capital
115px3001.15-0.02em
一级标题
Primary hero headline.
Capital
90px3001.15-0.01em
二级标题
Major section headings, including founder stories.
Capital
72px3001.15-0.01em
三级标题
Feature-level headings such as Raise and Invest.
Capital
32px3001.4-0.01em
正文
Supporting product and service descriptions.
The quick brown fox 敏捷的狐狸
20px3001.40
辅助文字
Fine-print captions and image or testimonial details.
The quick brown fox 敏捷的狐狸
12px400normal0
按钮
Primary Start action and other prominent controls.
The quick brown fox 敏捷的狐狸
16px5001.50
链接
Navigation, founder names, and supporting text links.
The quick brown fox 敏捷的狐狸
16px400normal0
眉题
Uppercase announcement and section labels.
The quick brown fox 敏捷的狐狸
12px4001.60.08em
代码
Compact monospace labels used as technical microcopy.
const style = 1;
12px4001.60.08em

间距与布局

基准单位 8px · 密度:适中

64px版块间距
16px元素间距
—卡片内边距
1120px内容最大宽度
4px
5px
6px
7px
8px
10px
12px
16px
20px
24px
32px
40px
64px
68px
80px
90px

The page uses a centered composition with a measured maximum content width of 1120px and comfortable density. The hero aligns its headline centrally above an expansive product mockup; later content shifts into two-column product sections and a three-column founder feature. Long black section bands are separated by a full-bleed ivory product-access section. Section spacing is generous, with a measured 64px section gap and 16px element gap. Use whitespace to pace the scroll rather than adding extra dividers or dense grids.

圆角与层次

按钮 · 8px
卡片 · 16px
链接 · 8px
md · button
md · link
md · nav
inset · link

The overall page is mostly flat: large background fields and whitespace do the structural work. Hairline graphite borders define select controls, while measured medium shadows appear on navigation and buttons. Product mockups supply the strongest depth through layered interface panels and device framing; cards use softly rounded corners rather than prominent outlines.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Primary Start action

Coral #ed5145 button with white text, Muoto medium 16px, and an 8px radius; keep it visually unmistakable.

Announcement pill

Compact uppercase announcement above the hero headline, set in tracked monospace and styled as a small high-contrast label.

Hero product mockup

Large desktop banking interface framed in a dark device-like shell, with bright ivory UI panels layered over darker interface surfaces.

Founder switcher

FOUNDERS and INVESTORS controls use uppercase labels, pill-shaped outlines, and a light border for the selected state.

Founder story cards

Three portrait-led testimonial items in a row, each with a compact name and role caption beneath the image.

Mobile and web feature band

Full-width Warm Ivory section that pairs concise access messaging with app and desktop product visuals.

Footer Start CTA

Large circular coral Start treatment anchors the sparse dark footer above compact legal and company disclosure text.

Imagery · Product UI is shown in large, cropped device and desktop mockups, with dark frames and ivory interface areas providing contrast against the black canvas. The mobile-and-web section places interface imagery across a bright ivory field. Founder content uses rectangular photographic portraits with restrained captions. Keep imagery documentary and product-specific; avoid decorative illustration or invented gradients.

页面版块

共 5 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep the primary canvas near-black and uninterrupted.
  • Use Warm Ivory for display text and the dedicated product-access band.
  • Set display headlines in a light-weight sans with generous line breaks.
  • Reserve tracked monospace for small uppercase labels.
  • Make product interfaces and founder portraits the main evidence.
  • Use coral only for clear actions and selective emphasis.

✕ 不该做

  • Do not add unmeasured colors or decorative gradients.
  • Do not fill black sections with unnecessary cards or dividers.
  • Do not make supporting copy compete with the display headline.
  • Do not use monospace for long-form body text.
  • Do not turn interface mockups into generic abstract illustrations.
  • Do not distribute coral across every link or heading.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new fintech page in Capital’s visual style. Use Carbon Canvas (#000000) for the main dark sections and Deep Charcoal (#040503) for subtle dark surfaces; use Warm Ivory (#efece6) for prominent text and a deliberate light product band. Set headlines in a light, modern sans such as DM Sans, with very large scale and clear line breaks; use Space Mono sparingly for tracked uppercase eyebrow labels. Keep the composition spacious and centered within the measured 1120px maximum width, then use focused two- or three-column content where useful. Show real product UI and candid, rectangular founder photography as proof. Use Graphite Rule (#302f2f) for restrained borders and Signal Coral (#ed5145) only for primary actions. Keep the page flat overall, with depth limited to interface layering and subtle control shadows.

相似风格

Capital 设计系统 — 配色、字体与 DESIGN.md | Design DNA