realme

明亮留白,聚焦产品与体验Bright space, bold devices, product-first storytelling.

浅色主题消费电子consumer electronics homepage极简明亮产品摄影全幅展示现代原网页 realme.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
realme 首屏

realme 全球首页以近乎纯白的画布和克制的文字,衬托大幅产品宣传视觉。页面从全幅新品展示延伸至品牌探索、联名、社区推荐和支持内容。

North star · Keep interface chrome quiet and let large, carefully framed product imagery carry the page’s visual impact.

The page is defined by a white-first palette: Gallery White (#ffffff) fills the canvas and keeps attention on campaign media, while True Black (#000000) carries the primary product naming and navigation. Most visual colour comes from phones, campaign photography, and other image assets rather than a persistent interface accent; treat those colours as content, not brand UI tokens. System sans-serif typography gives the navigation and product labels a clean, contemporary feel, with heavier display roles for headings and bold links. The opening is a spacious, full-bleed product hero, followed by similarly wide launches and a compact two-part audio feature. Lower sections shift to multi-column discovery and collaboration content, then community imagery and dense recommendation/support links. Keep section boundaries quiet, rely on whitespace and media for hierarchy, and reserve dark surfaces and fine borders for footer treatment.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

表层色
中性色
功能色
页面底色 · Gallery White表层 · Graphite Footer表层 2 · Soft Grey主文字 · True Black次要文字 · Gallery White弱文字 · Footer Ash描边 · Footer Hairline
文字背景对比度WCAG
#000000 True Black#ffffff Gallery White21:1AAA
#000000 True Black#222222 Graphite Footer1.32:1不达标
#000000 True Black#b2b2b2 Soft Grey9.9:1AAA
#ffffff Gallery White#222222 Graphite Footer15.91:1AAA
#ffffff Gallery White#b2b2b2 Soft Grey2.12:1不达标
#a7a7a7 Footer Ash#ffffff Gallery White2.41:1不达标

字体

字号阶梯:Major Third(比例约 1.23,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

-apple-system

系统字体 · 字重 600 / 400 / 700 / 500 · 占比 100%
免费替代:Inter

System sans-serif used across navigation, headings, body copy, captions, and links.

角色示例字号字重行高字距
一级标题
Primary campaign headline and highest-level page title.
realme
32px7001.380
二级标题
Major section headings such as discovery and collaboration.
realme
28px6001.30
三级标题
Product or feature subheadings within campaign content.
The quick brown fox 敏捷的狐狸
20px5001.40
四级标题
Compact secondary headings and supporting feature labels.
The quick brown fox 敏捷的狐狸
18px6001.330
正文
General descriptions and supporting copy.
The quick brown fox 敏捷的狐狸
14px4001.430
辅助文字
Small labels and secondary image or content details.
The quick brown fox 敏捷的狐狸
12px4002.330
按钮
Compact interface and locale control text.
The quick brown fox 敏捷的狐狸
12px40020
导航
Main product and category navigation.
The quick brown fox 敏捷的狐狸
14px6001.140
链接
Prominent calls to action such as Learn More.
The quick brown fox 敏捷的狐狸
16px7001.190

间距与布局

基准单位 8px · 密度:紧凑

36px版块间距
12px元素间距
—卡片内边距
1312px内容最大宽度
8px
10px
12px
16px
20px
40px

Use wide, centered content within the measured 1312px maximum width, while campaign media can run full bleed. The first three product sections are tall single-column stages; the audio feature divides into two columns. Later sections become compact discovery and collaboration grids, followed by a single-column community feed and a four-column recommendation/support area. Keep alignment clean and spacing compact between elements, with clear breathing room between major blocks.

圆角与层次

图片 · 8px
链接 · 9999px
md · link

The overall interface is flat, with few persistent card treatments. Keep section hierarchy in the media and whitespace rather than shadows. Use subtle separation where needed; the measured footer uses a dark surface with a fine border tone. A modest shadow is present on a link element, not as a page-wide card style.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Global navigation

Compact system-sans category links in black on white; measured nav text is 14px and weight 600.

Campaign hero

Full-bleed product image or video with minimal overlay copy; maintain strong product focus and spacious composition.

Learn More link

Prominent black text on a light grey pill, measured as bold 16px with a 23px radius and 20px horizontal padding.

Discovery grid

Five-column brand exploration area using image-led destinations rather than heavy boxed cards.

Collaboration gallery

Multi-item media gallery with numbered items and a featured collaboration link.

Recommendations and support

Dense four-column lower-page link area for recommended devices, support, software, and documentation.

Imagery · Prioritize large product campaign images and video, with devices framed as the focal point against bright or campaign-specific backgrounds. The first viewport shows a mostly white hero with product renders entering from below and product naming placed beside them. Later sections mix promotional media, collaboration imagery, and community photography. Preserve image colour and composition as content; avoid adding decorative illustration that competes with it.

页面版块

共 2 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use Gallery White (#ffffff) as the primary canvas.
  • Set primary product names and headings in True Black (#000000).
  • Let campaign imagery occupy generous full-width areas.
  • Use measured system-sans typography with clear weight contrast.
  • Keep section transitions quiet and whitespace-led.
  • Reserve Graphite Footer (#222222) and Footer Hairline (#393939) for the lower-page inverse treatment.

✕ 不该做

  • Do not turn campaign image colours into persistent interface accents.
  • Do not add decorative gradients unsupported by the page’s visual hierarchy.
  • Do not place every section inside a bordered card.
  • Do not crowd the product hero with extra copy or controls.
  • Do not use heavy shadows as a general elevation system.
  • Do not replace the bright canvas with a dark global theme.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new realme-style consumer electronics page with a bright Gallery White (#ffffff) canvas and True Black (#000000) typography. Keep the interface chrome minimal so large, carefully framed product photography or video leads each major section. Use the measured system sans-serif character: compact, semibold navigation, strong campaign headings, and restrained supporting copy. Organize the page as broad campaign stages followed by image-led discovery, collaboration or community content, then a denser recommendation and support area. Use whitespace and section scale instead of card borders to create hierarchy. Treat image colours as campaign content, not global UI accents. If an inverse footer is needed, use Graphite Footer (#222222), Footer Ash (#a7a7a7), and subtle Footer Hairline (#393939).

相似风格

realme 设计系统 — 配色、字体与 DESIGN.md | Design DNA