ECOVACS

以沉静影像呈现智能机器人Robotics showcased through calm, cinematic product stories.

浅色主题消费电子consumer robotics homepage高端质感产品摄影全幅视觉简约深色区块原网页 ecovacs.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
ECOVACS 首屏

ECOVACS 首页以电影感产品影像搭配克制的黑、白、蓝色界面。全幅品牌内容、产品分类、技术展示与支持信息交替呈现,方便用户了解不同机器人产品。

North star · Let cinematic, context-rich product imagery lead, while a quiet white interface and precise blue actions keep navigation effortless.

The page uses a clean white canvas for product categories, recognition content, and footer information, punctuated by expansive black sections for brand films and technology stories. Black and charcoal image bands create contrast rather than a permanently dark interface. Bright blue marks the most actionable controls and selected highlights; the cyan-to-blue gradient is a restrained secondary flourish. SF Pro supplies a neutral, contemporary voice, with centered bold headings for campaign sections and compact, readable supporting copy. The layout alternates full-bleed hero photography with a two-column category presentation, centered video and innovation areas, and a subdued newsletter strip. Images carry much of the visual identity: polished robots appear in believable homes, outdoors, and pools, while close-up technology footage gives darker sections depth. Comfortable spacing, simple separators, and modest rounded controls keep the experience premium and approachable without decorative clutter.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Campaign Black表层 2 · Graphite Stage表层 3 · Cloud Panel表层 4 · Mist Border主文字 · Campaign Black次要文字 · Gallery White弱文字 · Slate Ink描边 · Mist Border强调 · Action Blue强调 2 · Deep Accent强调 3 · Laser Cyan
文字背景对比度WCAG
#000000 Campaign Black#ffffff Gallery White21:1AAA
#000000 Campaign Black#3c3e40 Graphite Stage1.96:1不达标
#000000 Campaign Black#f8f9fc Cloud Panel19.95:1AAA
#ffffff Gallery White#000000 Campaign Black21:1AAA
#ffffff Gallery White#3c3e40 Graphite Stage10.74:1AAA
#ffffff Gallery White#f8f9fc Cloud Panel1.05:1不达标

字体

字号阶梯:Perfect Fourth(比例约 1.361,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

SF Pro

系统字体 · 字重 400 / 600 / 700 / 200 / 510 / 500 · 占比 94%
免费替代:Inter

Primary family for navigation, headings, body copy, links, and buttons.

Aa 设计

Arial

系统字体 · 字重 500 / 510 · 占比 6%
免费替代:Arial

Measured in the small newsletter email input.

角色示例字号字重行高字距
一级标题
Large hero or campaign headline over full-bleed product imagery.
ECOVACS
48px6001.630
二级标题
Centered campaign, recognition, and major section headings.
ECOVACS
40px7001.330
三级标题
Product and technology feature titles within showcase sections.
ECOVACS
30px7001.30
四级标题
Secondary feature or supporting content headings.
ECOVACS
28px6001.330
正文
Product descriptions, campaign summaries, and supporting copy.
The quick brown fox 敏捷的狐狸
14px4001.860
辅助文字
Compact image captions, legal notes, and fine-print details.
The quick brown fox 敏捷的狐狸
12px40020
按钮
Short action labels including Buy, Submit, and Learn More.
The quick brown fox 敏捷的狐狸
14px4001.60
导航
Top-level product, support, and company navigation.
The quick brown fox 敏捷的狐狸
14px4003.930
链接
Product-card actions and footer navigation links.
The quick brown fox 敏捷的狐狸
14px4001.60

间距与布局

基准单位 4px · 密度:适中

80px版块间距
15px元素间距
—卡片内边距
1184px内容最大宽度
1px
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4px
6px
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10px
11px
12px
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A comfortable, wide desktop layout uses a measured 1184px maximum content width, with several full-bleed campaign sections extending beyond it. The page alternates a cinematic hero, centered product-category tiles, dark video and innovation bands, a two-column promotional area, and compact closing content. Center alignment is common for section headings; product imagery remains the main anchor within cards. Section transitions are clear and spacious, with a denser multi-column footer and newsletter strip at the end.

圆角与层次

按钮 · 13px
输入框 · 8px
图片 · 8px
导航 · 7px
链接 · 13px

没有测到阴影:页面是扁平的,层次靠底色和描边区分。

The visual system is mostly flat: strong photography and alternating black or white section bands provide hierarchy instead of prominent shadows. Use subtle borders for inputs and compact controls. Rounded buttons and media frames soften the interface, while image overlays and dark gradients separate white copy from busy scenes. Avoid adding card shadows not evidenced by the page.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Transparent campaign navigation

Compact SF Pro navigation sits over the hero image, with white text and a bright blue Store action.

Full-bleed product hero

Wide lifestyle product image with white headline and supporting copy, a blue Learn More action, outlined Buy control, and slide indicators.

Category tiles

Centered product categories use large contextual imagery, a concise title, short description, and compact action links.

Video story carousel

Dark campaign area centers a featured video tile with captioning and adjacent story previews.

Innovation selector

Dark technology showcase pairs close-up media with a horizontal row of selectable product-innovation labels.

Newsletter signup

Pale gray strip combines a short signup prompt, restrained bordered email field, and blue submit button.

Multi-column footer

White footer organizes product, support, and company links, with app download assets and a compact legal row.

Imagery · Use polished product photography and video as the primary visual material: robots in lived-in interiors, lawns, pools, and clean studio-like technology scenes. Hero imagery spans the viewport and supports white overlay copy with a dark gradient where needed. Category panels pair isolated products with contextual environments. Innovation content uses dark, close-cropped technical footage; illustrations and awards remain supporting details rather than brand-defining color sources.

页面版块

共 9 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use full-bleed lifestyle photography for the lead product story.
  • Alternate white information areas with deliberate black campaign bands.
  • Reserve bright blue for actions and selected highlights.
  • Keep headings centered in campaign and feature sections.
  • Use product-specific imagery across category cards.
  • Keep borders and interface decoration subtle.

✕ 不该做

  • Do not turn the whole page into a dark theme.
  • Do not use gradients as a dominant page background.
  • Do not add heavy shadows to cards or controls.
  • Do not let decorative colors from product imagery define the UI palette.
  • Do not overcrowd product panels with long copy.
  • Do not replace the photographic storytelling with generic illustrations.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a polished consumer-robotics page in the ECOVACS visual style. Use Gallery White (#ffffff) as the main canvas and Campaign Black (#000000) for selected cinematic feature bands; Graphite Stage (#3c3e40) can support a secondary dark section. Use Action Blue (#3877f5) for primary actions and the Laser Cyan (#00c0fa) to Electric Blue (#015eea) gradient only as a restrained accent. Set type in a clean SF Pro-like sans serif, using Inter as a practical substitute, with bold centered section headings and readable compact body copy. Lead with full-width lifestyle product photography and white overlay text, then alternate product-category imagery, video stories, innovation features, and useful support content. Keep spacing comfortable, borders fine, controls modestly rounded, and shadows absent or very subtle. Make the desktop content broad but organized, and finish with a quiet newsletter strip and structured footer.

相似风格

ECOVACS 设计系统 — 配色、字体与 DESIGN.md | Design DNA