Fable

以鲜活色彩连接爱读故事的人A vivid, bookish world built for shared stories

浅色主题媒体内容social reading app homepage编辑感活泼插画风色块设计社群氛围原网页 fable.co ↗ · 2026-10-12 采集 · 1440×900 桌面端
Fable 首屏

Fable以具有文学气息的展示字体搭配大面积色块和活泼的读者主题插画。页面从深绿底色的书封展示过渡到亮蓝色产品介绍,最后以克制的黑色区块收尾。

North star · Build a literary, community-first experience by pairing expressive serif headlines and vivid section colour with approachable product imagery.

Fable’s visual strategy combines the intimacy of a reading journal with the energy of a social app. Deep forest green (#064c37) anchors the opening and frames rows of colourful book covers, while vivid blue (#43a1d7) carries the product-story sections. Warm paper (#f7f4ee) panels hold app screens and feature cards, creating contrast against the saturated canvas without adding visual clutter. Heldane Display gives major headlines a literary, high-contrast character; Inter handles navigation, explanatory copy, buttons, and compact interface text. The layout alternates broad, spacious two-column feature sections with dense image-led book and club galleries. Hand-drawn people, app mockups, and real community imagery keep the page personable and product-specific. Rounded pill CTAs and softly rounded cards support the friendly tone; most surfaces stay flat, with only subtle navigation shadows.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
表层色
中性色
功能色
页面底色 · Reader Blue表层 · Clean Page表层 2 · Night Black表层 3 · Library Green表层 4 · Book Paper主文字 · Story Ink次要文字 · Soft Charcoal弱文字 · Plum Ink描边 · Clean Page强调 · Reader Blue强调 2 · Library Green
文字背景对比度WCAG
#161015 Story Ink#43a1d7 Reader Blue6.54:1AA
#161015 Story Ink#ffffff Clean Page18.77:1AAA
#161015 Story Ink#070607 Night Black1.08:1不达标
#161015 Story Ink#064c37 Library Green1.87:1不达标
#3f383d Soft Charcoal#43a1d7 Reader Blue3.97:1AA-large
#3f383d Soft Charcoal#ffffff Clean Page11.39:1AAA

字体

字号阶梯:Perfect Fourth(比例约 1.32,正文 20px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Inter

网络字体 · 字重 400 / 600 / 700 / 500 · 占比 76%
免费替代:Inter

Navigation, body copy, buttons, card labels, and compact interface text.

Aa 设计

Heldane Display

网络字体 · 字重 500 · 占比 24%
免费替代:DM Serif Display

Large editorial headlines and selected display-scale feature titles.

角色示例字号字重行高字距
特大标题
Oversized editorial hero or campaign headline.
Fable
80px5000.940
一级标题
Primary hero headline introducing the reading app.
Fable
72px5000.860
二级标题
Major feature and testimonial headlines.
Fable
48px5000.880
三级标题
Feature-card headings and compact section labels.
Fable
30px6001.13-0.033em
四级标题
Smaller serif titles within feature content.
The quick brown fox 敏捷的狐狸
26px5001.080
正文
Explanatory feature copy and supporting descriptions.
The quick brown fox 敏捷的狐狸
20px4001.5-0.015em
辅助文字
Compact metadata and small supporting labels.
The quick brown fox 敏捷的狐狸
12px4001.33-0.017em
按钮
Get the app calls to action.
The quick brown fox 敏捷的狐狸
14px6001.5-0.018em
导航
Header navigation links.
The quick brown fox 敏捷的狐狸
14px6001-0.018em

间距与布局

基准单位 4px · 密度:宽松

80px版块间距
40px元素间距
12px卡片内边距
1200px内容最大宽度
4px
8px
12px
14px
16px
17px
20px
24px
28px
32px
33px
34px
40px
50px
64px
80px

The page uses a spacious, wide composition with a measured maximum content width of 1200px. The hero is full-bleed, with copy aligned left and a large illustration occupying the right; book-cover rows span the canvas beneath it. Product sections use alternating two-column arrangements, balancing text against app mockups and feature cards. Large section gaps keep the feature narrative unhurried, while gallery rows intentionally become denser. A centered testimonial sits above a multi-column footer.

圆角与层次

按钮 · 9999px
卡片 · 24px
导航 · 12px
sm · nav
md · nav

Surfaces are mostly flat: saturated section backgrounds and pale cards provide the main separation. Cards use soft, generous rounding, while primary calls to action are pill-shaped. Borders are sparse; white is also used as a hairline colour. Navigation receives subtle layered shadows, but feature cards and galleries should not feel heavily elevated.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Primary app CTA

A compact pill button labeled Get the app, shown as white with dark text or dark plum with white text depending on its background.

Editorial hero

Left-aligned Heldane Display headline and supporting Inter copy on Library Green, balanced by a large reader illustration.

Book-cover gallery

Dense horizontal rows of colourful covers placed directly on the green hero canvas, creating a lively reader-community showcase.

Feature card

Warm Book Paper card with rounded corners, a short Inter heading, and an app screen or feature illustration.

Feature split

Two-column blue section pairing editorial text and a CTA with layered phone mockups, illustrations, or cards.

Club preview

Community feed and club previews combine member photos, book imagery, compact labels, and low-emphasis metadata.

Footer navigation

Multi-column links and social icons on Night Black, separated from the legal row with a fine dark hairline.

Imagery · The opening pairs a large, playful reader illustration with rows of book covers treated as colourful, edge-to-edge media. Blue feature sections mix illustrated characters, phone mockups, and warm card panels that show app screens. Community imagery includes club member portraits and book-related posts. Keep illustrations vivid and friendly, and let media retain its own colours rather than recolouring it to match the interface.

页面版块

共 10 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use Library Green for the opening hero and book-cover showcase.
  • Reserve Reader Blue for the long product-feature narrative.
  • Pair Heldane Display headlines with practical Inter interface copy.
  • Use Book Paper panels to set app screens apart from saturated backgrounds.
  • Keep the hero full-bleed and feature content spacious.
  • Show book, app, and community imagery as distinct content.

✕ 不该做

  • Do not replace the strong section colour fields with gradients.
  • Do not use the serif display face for dense interface text.
  • Do not add heavy shadows to cards or gallery media.
  • Do not crowd the feature sections with extra decorative borders.
  • Do not flatten the book covers or community portraits into generic placeholders.
  • Do not make all calls to action the same colour regardless of background.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new Fable-style page as a warm, literary social-reading experience. Use Library Green (#064c37) for a full-bleed opening or community gallery and Reader Blue (#43a1d7) for major product-story sections. Set display headlines in a high-contrast serif similar to Heldane Display, with Inter for navigation, body copy, labels, and CTAs. Compose broad two-column feature blocks with generous breathing room, alternating copy and app imagery. Use Book Paper (#f7f4ee) for rounded app-preview cards, Clean Page (#ffffff) for light pill CTAs, and Plum Ink (#292229) for dark CTAs. Keep the imagery colourful and reader-focused: book covers, friendly illustrations, phone screens, and club portraits. Finish with a Night Black (#070607) social-proof or footer band; keep elevation subtle and borders sparse.

相似风格

Fable 设计系统 — 配色、字体与 DESIGN.md | Design DNA