风格库/健康医疗/Function Health

Function Health

以温暖编辑感呈现主动健康Editorial warmth for proactive health

浅色主题健康医疗health membership homepage编辑感暖中性色衬线标题健康医疗口碑内容原网页 functionhealth.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Function Health 首屏

Function Health 以暖米白、深色文字和克制的铁锈色点缀,呈现主动健康检测服务。轻盈的大号衬线标题与宽松的版面节奏相结合,通过真实人物影像、用户故事、服务对比和会员方案,让专业健康信息更亲近易读。

North star · Make complex preventive-health information feel calm and personal through warm cream, editorial serif headings, and clear, spacious structure.

The page uses #fef9ef Gallery Cream as its dominant canvas, making the long homepage feel warm rather than clinical. #2a2b2f supplies the main ink for copy and headings, while #b05a36 Rust provides the signature action color for buttons, selected links, and occasional emphasis; #d9a487 is a softer companion visible in accent treatments. A restrained Financier Display serif gives headlines an editorial, human tone, contrasted with FT Base for navigation, body copy, controls, and dense lists. Sections largely retain the same pale canvas, with #f5eee1 creating a distinct closing CTA and footer band. Wide, spacious compositions alternate centered statements and grids with split content and full-bleed human photography. Cards, lab-result examples, testimonials, and comparison tables make the service tangible without shifting the overall quiet visual hierarchy.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery Cream表层 · Linen Surface表层 2 · Health Ink表层 3 · Oat Card主文字 · Health Ink次要文字 · Quiet Graphite弱文字 · Gallery Cream描边 · Stone Hairline强调 · Rust Signal强调 2 · Clay Blush
文字背景对比度WCAG
#2a2b2f Health Ink#fef9ef Gallery Cream13.47:1AAA
#2a2b2f Health Ink#f5eee1 Linen Surface12.26:1AAA
#2a2b2f Health Ink#ddd6ca Oat Card9.79:1AAA
#515151 Quiet Graphite#fef9ef Gallery Cream7.56:1AAA
#515151 Quiet Graphite#f5eee1 Linen Surface6.88:1AA
#515151 Quiet Graphite#2a2b2f Health Ink1.78:1不达标

字体

字号阶梯:Perfect Fourth(比例约 1.32,正文 16px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

FT Base

网络字体 · 字重 300 / 600 / 400 · 占比 94%
免费替代:Inter

Primary sans-serif for body copy, navigation, buttons, links, labels, and dense health-test information.

Aa 设计

Financier Display

网络字体 · 字重 300 · 占比 6%
免费替代:Cormorant Garamond

Light editorial serif for display and section headings, including the hero headline.

角色示例字号字重行高字距
特大标题
Oversized editorial headline treatment for prominent statements.
Function Health
64px30010
一级标题
Hero headline and primary page-level title.
Function Health
45px30010
二级标题
Major section headings across the long homepage.
Function Health
34px3001.150
三级标题
Subsection and content-card headings.
The quick brown fox 敏捷的狐狸
27.5px3001.10
四级标题
Compact card, product, and supporting headings.
The quick brown fox 敏捷的狐狸
20px3001.20
正文
Standard explanatory copy, quotes, and service descriptions.
The quick brown fox 敏捷的狐狸
16px3001.50
辅助文字
Small supporting labels and secondary details.
The quick brown fox 敏捷的狐狸
11.5px3001.450
按钮
Semibold CTA text in pill-shaped controls.
The quick brown fox 敏捷的狐狸
16px6001.50
导航
Light navigation links and menu labels.
The quick brown fox 敏捷的狐狸
16px3001.50
链接
Inline or supporting links, commonly rust-colored.
The quick brown fox 敏捷的狐狸
14px3001.50
眉题
Uppercase, tracked short labels such as eligibility or section markers.
The quick brown fox 敏捷的狐狸
11px4001.20.1em
代码
Monospaced uppercase micro-labels and compact data-like annotations.
const style = 1;
11px4001.20.1em

间距与布局

基准单位 4px · 密度:宽松

99px版块间距
12px元素间距
—卡片内边距
1248px内容最大宽度
2px
4px
6px
8px
12px
14px
16px
20px
24px
25px
32px
40px
56px
64px
80px
99px

Build a spacious, long-form page with a centered content region guided by the measured 1248px page max width. Alternate centered editorial headings with two-, three-, and four-column content, split sections, and wide photographic moments. The section rhythm is deliberately open, while related cards and lists stay compact enough to scan. Keep the measured 4px-based spacing vocabulary, with a spacious overall density and clear separation between page bands.

圆角与层次

按钮 · 50%
输入框 · 9999px
卡片 · 12px
导航 · 12px
lg · button
xl · card, footer
md · button
sm · button

The visual system is mostly flat: warm canvas, restrained card fills, and fine borders do most of the structural work. Use the measured 12px card radius and pill controls. Reserve soft, broad shadows for select elevated cards or controls, and use dark image overlays for text legibility rather than unnecessary UI depth.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Primary CTA

Pill-shaped Start testing control with #b05a36 fill, #fef9ef text, and a matching measured border; alternate cream-filled versions appear over dark imagery.

Outlined action

Pill-shaped secondary action with rust text and border, used for See how it works and similar lower-emphasis actions.

Testimonial card

Warm neutral cards pair compact FT Base quotes with a portrait or story image; measured backgrounds include #f5eee1 and #ddd6ca.

Health comparison

A broad, lightly surfaced feature comparison contrasts Function and standard checkups, with a distinct rust-gradient Function column.

Membership offer

A contained membership card combines pricing, a prominent join action, and a concise benefits list on a warm neutral surface.

FAQ rows

Centered FAQ section with stacked, lightly separated question rows and a rust-colored link to see all frequently asked questions.

Zip-code form

Rounded input and submit action support location lookup; measured input styling uses a pale field, dark text, and a restrained border.

Imagery · Use human-centered photography as the emotional counterpoint to lab-data content: the hero is full-bleed and darkened for legible overlaid copy, while testimonials and medical-board profiles use distinct portrait cards. Include restrained charts and test-result visuals as supporting evidence, not as the brand's dominant aesthetic. Video-story cards show recognizable faces and concise captions; crop imagery intentionally and avoid generic clinical stock scenes.

页面版块

共 14 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

首页
健康检测主视觉
首屏健康检测主视觉
Full-bleed photographic hero with overlaid header, left-aligned message, and lower-right service highlights.
检测流程
使用步骤检测流程
Centered heading above a three-column sequence and paired actions.
长期健康追踪
数据亮点长期健康追踪
Centered headline and supporting indicators above a wide, two-column data visualization.
检测项目清单
商品网格检测项目清单
Centered title and endorsement followed by a multi-column grid of test categories.
媒体与用户评价
用户评价媒体与用户评价
Centered section title above a multi-column mosaic of press, portrait, and quote tiles.
内容播放控制
其他内容播放控制
Short, sparse control row between adjacent content sections.
真实用户故事
视频真实用户故事
Centered heading above a four-column row of portrait video cards.
检测地点与覆盖
图文交替检测地点与覆盖
Left-aligned explanatory copy and form beside two testing-coverage visual cards.
服务对比表
对比表服务对比表
Centered heading above a broad comparison table with an emphasized central membership column.
医学顾问团队
团队医学顾问团队
Centered title and subtitle above a multi-column grid of medical-board profile cards.
会员价格方案
价格方案会员价格方案
Centered price statement above a wide membership card with details in two columns.
常见问题
常见问题常见问题
Centered heading above a single column of stacked question rows.
底部行动号召
行动号召底部行动号召
Centered short headline, supporting line, and two pill-shaped actions in a tinted band.
网站页脚
页脚网站页脚
Warm footer band containing a rounded multi-column panel, newsletter form, app links, and legal details.

该做与不该做

✓ 该做

  • Keep the main canvas warm cream, not stark white.
  • Use light editorial serif headings for major statements.
  • Reserve rust for primary actions and selected emphasis.
  • Use FT Base for controls, navigation, and readable body copy.
  • Alternate centered content with split and grid layouts.
  • Let real people and specific health information lead imagery.
  • Separate cards with quiet borders and softly tinted fills.

✕ 不该做

  • Do not make every section a tinted band.
  • Do not use rust as a large, dominant background by default.
  • Do not crowd the long-form section rhythm.
  • Do not replace human photography with generic medical iconography.
  • Do not style every heading in the same sans-serif.
  • Do not add heavy shadows to every card.
  • Do not invent new palette colors or measured dimensions.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Create a new Function Health page in a warm, editorial health-service style. Use Gallery Cream (#fef9ef) as the main canvas, Health Ink (#2a2b2f) for readable text, and Rust Signal (#b05a36) sparingly for primary actions and selected links. Use Linen Surface (#f5eee1) for a limited set of cards or closing bands, with Stone Hairline (#d1c9bf) for quiet separators. Set major headings in a light editorial serif similar to Financier Display; use a clean sans like Inter for body, navigation, and controls. Favor generous whitespace, a centered wide content region, balanced grids and split layouts, rounded cards, and pill buttons. Let authentic human photography make the page feel personal; keep charts and health data clear, secondary, and easy to scan.

相似风格

Function Health 设计系统 — 配色、字体与 DESIGN.md | Design DNA