Superpower

以温暖呈现科学健康Clinical clarity, framed with warmth.

浅色主题健康医疗health membership homepage极简编辑式排版健康医疗电影感摄影主导原网页 superpower.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Superpower 首屏

Superpower以克制的白色编辑式布局,搭配富有电影感的健康影像和清晰的会员信息。首页依次呈现品牌主视觉、服务流程、医生资历、会员成果与用户口碑。

North star · Keep the interface quiet and editorial so clear health information and expressive human photography carry the story.

The page is built on a bright white canvas and a narrow grayscale palette, letting its large lifestyle photographs provide most of the visual warmth. The hero is a dark, cinematic image with an amber-lit portrait; white copy and pill-shaped calls to action sit over the image for strong contrast. Across the rest of the page, near-black headings and muted gray supporting text keep health information legible without making the interface feel clinical. A single sans-serif family is used throughout, with regular-weight headings, compact tracking, and a clear scale from display messaging to small navigation labels. Layouts alternate between centered explanatory sections and wide, media-led feature areas. Generous white space separates the process cards, biomarker content, doctor profiles, testimonials, and member-story gallery. Fine gray dividers and softly rounded cards provide structure, while color inside photography and product imagery remains illustrative rather than a general UI palette.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Quiet Divider表层 2 · Stone Gray主文字 · Ink次要文字 · Soft Graphite弱文字 · Slate Text描边 · Quiet Divider
文字背景对比度WCAG
#18181b Ink#ffffff Gallery White17.72:1AAA
#18181b Ink#e3e3e3 Quiet Divider13.8:1AAA
#18181b Ink#9e9e9e Stone Gray6.61:1AA
#89898b Soft Graphite#ffffff Gallery White3.49:1AA-large
#89898b Soft Graphite#e3e3e3 Quiet Divider2.72:1不达标
#89898b Soft Graphite#9e9e9e Stone Gray1.3:1不达标

字体

字号阶梯:Perfect Fourth(比例约 1.347,正文 17px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Nb international pro webfont

网络字体 · 字重 400 · 占比 100%
免费替代:Inter

All page typography, from the hero and section headings to navigation, cards, buttons, and captions.

角色示例字号字重行高字距
特大标题
Large hero or campaign statement.
Superpower
56px4001-0.02em
一级标题
Primary hero headline and main page title.
Superpower
45px4001.2-0.022em
二级标题
Major section headings, including process and member outcomes.
Superpower
34.5px4001.20
三级标题
Feature, step, and profile titles.
The quick brown fox 敏捷的狐狸
22.5px4001.4-0.017em
正文
Explanatory paragraphs and membership details.
The quick brown fox 敏捷的狐狸
17px4001.44-0.005em
辅助文字
Card descriptions, metadata, and supporting labels.
The quick brown fox 敏捷的狐狸
15px4001.5-0.013em
按钮
Membership and other action labels.
The quick brown fox 敏捷的狐狸
13px4001.50
链接
Compact navigation and inline destination links.
The quick brown fox 敏捷的狐狸
13px4001.50

间距与布局

基准单位 1px · 密度:适中

60px版块间距
7px元素间距
—卡片内边距
—内容最大宽度
2px
4px
6px
7px
8px
11px
13px
14px
15px
19px
22px
30px
37px
40px
52px
60px

A wide, single-page flow sits on a white canvas, with a compact horizontal header above a nearly full-width hero. The hero uses left-aligned overlay copy, while the process section centers its heading over a four-card row. Later sections switch between full-bleed media, centered comparison content, and multi-column doctor or story layouts. Keep broad breathing room between sections and tighter grouping within cards. The measured page does not establish a reliable maximum width, so follow the screenshot's generous desktop framing without prescribing a fixed value.

圆角与层次

按钮 · 7px
卡片 · 11px
图片 · 8px
链接 · 11px
hairline · card
hairline · button

The interface is mostly flat, with whitespace and fine gray hairlines doing more work than shadows. Cards use softly rounded corners and only a very subtle shadow where measured. Dark gradients appear as image overlays for legibility; avoid raised panels or heavy borders.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Navigation header

Slim white horizontal bar with compact links at left, centered wordmark, and login, dark pill membership CTA, and icon control at right.

Hero media panel

Wide rounded photograph with darkened edges, left-aligned white headline and copy, two contrasting pill CTAs, and small proof points along the bottom.

How-it-works cards

Four evenly aligned image-led steps with short titles and small supporting copy, introduced by a centered section heading.

Feature media section

Large lifestyle or product image paired with explanatory copy and compact accordion-like questions or feature labels.

Membership comparison

Centered heading above a simple two-column list of included benefits and descriptions, ending in a dark membership CTA.

Doctor profile cards

A horizontal set of portrait-led clinician profiles with credentials, concise biography, and small institutional marks.

Member stories

Wide testimonial area with outcome heading, review context, and image-led story cards; a later gallery presents member and creator content.

Imagery · Photography is the main expressive device: the hero uses a shadowed portrait against a warm amber spotlight, while later imagery shows health dashboards, doctors, and members. Use human, candid-feeling images with rounded media framing and restrained overlays where text sits on top. Product screens and warm photographic colors belong to imagery, not the core interface palette.

页面版块

共 8 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use white space as the primary section separator.
  • Keep headings in Ink and supporting copy in measured muted grays.
  • Reserve black membership buttons for high-priority actions.
  • Use warm, human photography to add color and emotion.
  • Place white hero copy over a darkened portion of the image.
  • Keep cards softly rounded and visually quiet.

✕ 不该做

  • Don't introduce an unmeasured bright UI accent color.
  • Don't turn warm image tones into interface backgrounds.
  • Don't use heavy shadows or thick borders to define every card.
  • Don't center every section; preserve varied alignments.
  • Don't use bold, all-caps typography as the default.
  • Don't crowd the hero with dense copy or too many controls.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new health-service page in Superpower's restrained editorial style. Use Gallery White (#ffffff) as the canvas, Ink (#18181b) for headings and primary text, Slate Text (#71717a) for supporting copy, and Quiet Divider (#e3e3e3) for subtle rules. Keep the single sans-serif voice close to Inter, with regular-weight type and compact, gently tight heading tracking. Start with a compact white navigation bar, then use a wide, rounded photographic hero with a dark overlay, clear left-aligned message, and contrasting pill actions. Let warm human photography supply atmosphere; do not use its amber tones as UI colors. Alternate centered explanatory blocks with wide image-led features and compact card groups. Favor open whitespace, fine borders, understated shadows, and clear health information over decorative effects.

相似风格

Superpower 设计系统 — 配色、字体与 DESIGN.md | Design DNA