Domaine

以影像呈现沉静自信的电商设计Quietly confident, image-led commerce

浅色主题设计机构Shopify agency homepage极简编辑式排版黑白基调沉浸式摄影非对称网格原网页 domaineworldwide.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Domaine 首屏

Domaine以克制的黑白界面搭配具有电影感的品牌摄影,并用醒目的大字建立视觉主线。长页面交替呈现留白充足的内容区、服务与合作伙伴列表、图片网格,以及黑底合作伙伴区和页脚。

North star · Keep the interface quiet and sharply legible so oversized editorial type and richly colored brand photography carry the visual impact.

The page’s foundation is stark white, punctuated by black hero, partner, and footer bands. Black carries headings, navigation, and most copy; muted gray and pale gray handle secondary text, borders, and subtle link or card surfaces. Green tones appear sparingly in Shopify-related links or partner callouts, not as the dominant brand palette. Suisse Intl is used throughout, with regular-weight, tightly tracked display headlines and small, understated utility labels. The opening hero is a full-bleed moving-image-like photograph with white copy anchored low on the left; the page then shifts into a clean, editorial rhythm of left-aligned text and image-led project grids. Sections are spacious and mostly white, while dense service links and location lists provide moments of compression. Photography supplies the strongest color, with warm product and lifestyle imagery giving each project its own palette. Hairline borders and flat surfaces keep the interface crisp rather than ornamental.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Studio Ink表层 2 · Mist Gray表层 3 · Midnight Gray主文字 · Studio Ink次要文字 · Gallery White弱文字 · Soft Slate描边 · Rule Gray强调 · Commerce Green强调 2 · Shopify Lime
文字背景对比度WCAG
#000000 Studio Ink#ffffff Gallery White21:1AAA
#000000 Studio Ink#ededed Mist Gray17.94:1AAA
#000000 Studio Ink#7f7f7f Midnight Gray5.24:1AA
#ffffff Gallery White#000000 Studio Ink21:1AAA
#ffffff Gallery White#ededed Mist Gray1.17:1不达标
#ffffff Gallery White#7f7f7f Midnight Gray4:1AA-large

字体

字号阶梯:Augmented Fourth(比例约 1.417,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Suisse Intl

网络字体 · 字重 400 · 占比 100%
免费替代:Inter

Site-wide display headings, body copy, navigation, links, buttons, labels, and forms.

角色示例字号字重行高字距
特大标题
Large hero or editorial statements with close-set, high-impact lines.
Domaine
80px4000.9-0.04em
一级标题
Primary page and section headlines, usually left-aligned.
Domaine
48px4001-0.04em
二级标题
Prominent section introductions and supporting editorial headings.
Domaine
40px4001.1-0.04em
三级标题
Compact uppercase labels such as SERVICES and section markers.
The quick brown fox 敏捷的狐狸
24px4001.1-0.01em
四级标题
Card, feature, and supporting subsection headings.
The quick brown fox 敏捷的狐狸
18px4001.2-0.02em
正文
Descriptions, explanatory copy, testimonials, and article text.
The quick brown fox 敏捷的狐狸
14px400normal0
辅助文字
Project metadata, dates, and compact image or card notes.
The quick brown fox 敏捷的狐狸
12px400normal0
按钮
Short CTA and action labels.
The quick brown fox 敏捷的狐狸
12px400normal0
导航
Compact global navigation and utility controls.
The quick brown fox 敏捷的狐狸
12px400normal0
链接
Large display-style text links, including prominent service links.
Domaine
80px4000.9-0.04em

间距与布局

基准单位 1px · 密度:适中

60px版块间距
3px元素间距
8px卡片内边距
1382px内容最大宽度
2px
3px
4px
5px
10px
15px
20px
29px
60px

A long, mostly single-column page uses a measured 1382px maximum content width, with selected three- and four-column image or service grids. Text is predominantly left-aligned, with uneven image placement and asymmetrical compositions adding editorial character. Broad white sections create a spacious baseline; the full-width black hero, partner band, and footer break the rhythm. Project, partner, and insight areas tighten the density, while service lists, location rows, and image galleries use generous separation rather than enclosing every item in cards.

圆角与层次

按钮 · 3px
输入框 · 3px
卡片 · 3px
图片 · 3px
徽标 · 3px
导航 · 3px
链接 · 3px

没有测到阴影:页面是扁平的,层次靠底色和描边区分。

The interface is predominantly flat, with no measured shadow system. Pale-gray surfaces, thin gray rules, and occasional dark card outlines define controls and content boundaries. Small, subtly rounded corners appear on buttons and cards, while project images remain visually direct and unframed. Contrast comes from black section bands and layered photography rather than elevated panels.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Floating navigation

Compact top navigation combines a white menu panel with a dark search strip; small utility controls sit at the upper right.

Hero statement

Full-bleed photographic opening with a small dark brand label and large white, left-aligned headline near the bottom.

Project cards

Rectangular brand imagery arranged in a three-column project row, with compact names and migration or project details.

Service list

Large, simple text links for Strategy, Creative, Technology, and Marketing, balanced against staggered product imagery.

Partner directory

Black section pairs a large white statement and CTA with a vertical stack of white partner rows and colorful logos.

Insight feed

Editorial article cards mix photography, compact metadata, oversized headlines, and a neighboring list of recent insights.

Newsletter footer

Black footer combines a large closing statement and CTA, compact site links, and a small email signup form.

Imagery · Photography is the primary expressive medium: the hero uses a full-bleed, warm-toned product or lifestyle film still, while project and industry imagery ranges across fashion, beauty, interiors, food, and commerce. Images are rectangular, often arranged in editorial grids or staggered compositions, and retain their own color grading rather than receiving a uniform overlay. Interface icons and logos remain small supporting details.

页面版块

共 14 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use black and white as the interface foundation.
  • Reserve green accents for commerce or partner callouts.
  • Let project photography contribute its own color palette.
  • Keep major headlines large, regular-weight, and tightly tracked.
  • Use left-aligned editorial copy and varied image layouts.
  • Separate flat content with whitespace and fine rules.

✕ 不该做

  • Do not apply gradients or decorative shadows.
  • Do not make green the dominant interface color.
  • Do not box every section into rounded cards.
  • Do not center all headings or make the page symmetrical.
  • Do not use heavy typography or ornamental display faces.
  • Do not suppress the imagery with a uniform color treatment.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new page in Domaine’s editorial commerce-agency style. Use Gallery White (#ffffff) as the primary canvas and Studio Ink (#000000) for typography, navigation, and selective full-width dark sections. Set Suisse Intl, or a close Inter substitute, in regular weights; keep utility text small and display headlines large with tight tracking. Use Rule Gray (#dbdbdb) for fine separators and Mist Gray (#ededed) for restrained controls. Commerce Green (#048060) and Shopify Lime (#95bf46) should appear only as sparse partner accents. Structure the page as spacious left-aligned editorial sections mixed with asymmetric image grids. Favor authentic, richly colored product and lifestyle photography over decorative graphics. Keep surfaces flat, corners modest, and shadows absent; create hierarchy with image scale, whitespace, and alternating dark bands.

相似风格

Domaine 设计系统 — 配色、字体与 DESIGN.md | Design DNA