Lamborghini

以克制塑造汽车戏剧感Automotive drama, refined by restraint

浅色主题汽车出行automotive brand homepage奢华极简电影感深色产品摄影原网页 lamborghini.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Lamborghini 首屏

兰博基尼首页以电影感车辆影像搭配克制的字体,并用明暗分明的版块营造张力。宽敞的车型浏览与配置体验让汽车成为视觉焦点,而非装饰性的界面元素。

North star · Let cinematic vehicle imagery lead, and use restrained typography, stark contrast, and minimal controls to keep attention on the car.

The visual strategy balances a Gallery White (#ffffff) canvas and near-black sections with cinematic full-bleed vehicle imagery. Ink (#000000) anchors the footer and dark product configurator; Carbon (#181818) provides a softer dark surface. Pale text creates contrast over media, while the two measured gold accents distinguish model exploration from configuration actions. LamboType carries the system across navigation, headings, body copy, and buttons: headings are uppercase and tightly composed, with an especially condensed display treatment for the hero model name. The page moves from a dramatic video hero into a spacious white model carousel, then a dealer locator image band and a dark configuration showcase. Generous measured section spacing gives the imagery room, while model tabs, restrained rules, and simple square-corner controls keep navigation legible. Photography and rendered vehicle imagery dominate; interface chrome stays quiet and flat.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
页面底色 · Gallery White表层 · Obsidian表层 2 · Carbon主文字 · Obsidian次要文字 · Mist White弱文字 · Gallery White描边 · Steel Gray强调 · Antique Gold强调 2 · Signal Gold
文字背景对比度WCAG
#000000 Obsidian#ffffff Gallery White21:1AAA
#000000 Obsidian#181818 Carbon1.18:1不达标
#f5f5f5 Mist White#ffffff Gallery White1.09:1不达标
#f5f5f5 Mist White#000000 Obsidian19.26:1AAA
#f5f5f5 Mist White#181818 Carbon16.29:1AAA
#ffffff Gallery White#000000 Obsidian21:1AAA

字体

字号阶梯:Golden Ratio(比例约 1.655,正文 16px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

LamboType

网络字体 · 字重 400 · 占比 100%
免费替代:Barlow Condensed

Site-wide display, headings, navigation, body copy, captions, and buttons.

角色示例字号字重行高字距
特大标题
Oversized uppercase hero model name.
Lamborghini
120px4000.920
一级标题
Primary feature and model-section headlines.
Lamborghini
80px4001.130
二级标题
Section titles and prominent feature headings.
Lamborghini
40px4001.150
三级标题
Model names and compact subsection headings.
The quick brown fox 敏捷的狐狸
27px4001.370
正文
Standard descriptions, explanatory copy, and supporting content.
The quick brown fox 敏捷的狐狸
16px4001.630
辅助文字
Vehicle disclaimers and fine-print details.
The quick brown fox 敏捷的狐狸
12px4001.830
按钮
Uppercase CTA labels and action controls.
The quick brown fox 敏捷的狐狸
16px4001.630
导航
Uppercase main navigation and model tabs.
The quick brown fox 敏捷的狐狸
16px4001.630

间距与布局

基准单位 8px · 密度:适中

80px版块间距
24px元素间距
—卡片内边距
1296px内容最大宽度
4px
8px
12px
16px
24px
32px
40px
48px
80px

The page uses broad full-bleed media bands alternating with a white model carousel and a dark configurator. Measured page max width is 1296px, with a comfortable density and an 8px base spacing unit. Sections are separated by a measured 80px rhythm and elements commonly use 24px gaps. The hero aligns copy to the lower left and places its CTA opposite; model content is centered, while the configuration section aligns copy left beside the vehicle. The footer shifts to a compact two-column information layout.

圆角与层次

没有测到阴影:页面是扁平的,层次靠底色和描边区分。

The interface is largely flat, with no measured shadow system or rounded component radii. Strong contrast between white and dark sections provides depth, while full-bleed media and dark overlays create layering. Thin gray borders and understated underlines separate tabs and utility controls without adding card-like elevation.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Hero navigation

Minimal overlay navigation with menu at left, centered brand mark, and search icon at right; use light controls over dark media.

Cinematic hero

Full-bleed video with lower-left uppercase campaign copy and a white rectangular Discover More action.

Model carousel

White model showcase with centered vehicle imagery, adjacent carousel controls, model tabs, and a fine-print disclaimer.

Model actions

Square-corner CTAs pair Antique Gold (#917300) exploration with Signal Gold (#ffc000) configuration emphasis where measured.

Dealer locator band

Full-width location photography with a large light heading and a compact white Find Your Dealer control.

Configuration showcase

Dark Carbon and Obsidian feature band with vehicle tabs, oversized model title, configuration actions, and a vehicle render.

Footer

Black two-column utility and social links followed by fine-print legal copy and a centered brand mark.

Imagery · Large cinematic video and photographic or rendered vehicle imagery carry the page. The hero crops close to the car and applies a darkened, cool-toned treatment so white type remains clear. Model presentation isolates side-profile vehicles against white, while the dealer locator uses a full-width real-world setting. The configurator places a high-detail vehicle render against a nearly black field.

页面版块

共 6 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use cinematic vehicle media as the primary visual anchor.
  • Alternate bright discovery areas with near-black feature sections.
  • Keep headings uppercase and visually assertive.
  • Reserve gold accents for meaningful model actions.
  • Use square-corner, low-chrome controls.
  • Give full-width imagery and section transitions room to breathe.

✕ 不该做

  • Do not add rounded cards or decorative shadows.
  • Do not let interface controls compete with the vehicle imagery.
  • Do not introduce unmeasured brand colors.
  • Do not use playful or casual typography.
  • Do not compress the page into a dense card grid.
  • Do not place dark text over dark media without contrast.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new luxury automotive page using Lamborghini’s restrained, cinematic visual language. Use Gallery White (#ffffff) for open discovery areas, Obsidian (#000000) and Carbon (#181818) for dark feature sections, and Mist White (#f5f5f5) for reversed text. Keep Antique Gold (#917300) and Signal Gold (#ffc000) reserved for prominent vehicle actions. Use a condensed display-style sans such as Barlow Condensed to approximate LamboType; set large headings in uppercase and keep body text simple. Lead with full-bleed vehicle photography or video, then alternate spacious light sections and dark product showcases. Align copy with clear editorial intent, keep controls square and quiet, and use fine borders rather than shadows. Prioritize the vehicle, preserve generous section breathing room, and avoid decorative UI.

相似风格

Lamborghini 设计系统 — 配色、字体与 DESIGN.md | Design DNA