Microsoft

明亮画布上的产品叙事Product clarity across a bright, cinematic canvas

浅色主题消费电子technology and online store homepage简约产品摄影深色编辑式排版模块化原网页 microsoft.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Microsoft 首屏

微软首页将沉浸式产品宣传、便捷购物入口与编辑式内容结合起来。明亮的购物区块与深色产品视觉交替呈现,并以统一的字体和克制的边框保持整体连贯。

North star · Let product imagery set the mood, while a clean white interface and restrained blue actions keep every path to discovery clear.

The page begins with a slim white navigation bar, then uses a full-width, dark cinematic hero to make the Surface launch feel immersive. Product imagery carries much of the visual contrast; the measured black and near-black tones in the screenshot largely belong to campaign photography, while the reusable interface palette stays anchored in white, pale surfaces, and dark text. A second pale product split and another dark feature section create a clear light-dark-light rhythm. Segoe UI Variable Display gives headlines a clean, contemporary silhouette, with tight tracking and moderate weights; Segoe UI Variable Text handles readable descriptions and strong, compact action labels. Shopping cards, category links, product banners, and editorial cards appear as distinct modules with generous breathing room. Rounded cards and subtle shadows support browsing, while thin gray borders and simple blue calls to action provide functional cues without competing with the product imagery.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Warm Porcelain表层 2 · Campaign Black表层 3 · Cloud Tint表层 4 · Soft Gray主文字 · Ink Navy次要文字 · Quiet Gray弱文字 · Deep Slate描边 · Hairline Gray强调 · Action Blue强调 2 · Night Blue强调 3 · Slate Blue
文字背景对比度WCAG
#0e1726 Ink Navy#ffffff Gallery White17.96:1AAA
#0e1726 Ink Navy#fff9f5 Warm Porcelain17.21:1AAA
#0e1726 Ink Navy#000000 Campaign Black1.17:1不达标
#0e1726 Ink Navy#f4fafd Cloud Tint17.05:1AAA
#616161 Quiet Gray#ffffff Gallery White6.19:1AA
#616161 Quiet Gray#fff9f5 Warm Porcelain5.93:1AA

字体

字号阶梯:Augmented Fourth(比例约 1.403,正文 16px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Segoe UI Variable Text

系统字体 · 字重 400 / 600 / 500 · 占比 52%
免费替代:Inter

Body copy, navigation, buttons, and links.

Aa 设计

Segoe UI

系统字体 · 字重 400 · 占比 33%
免费替代:Arial

Small navigation labels and captions.

Aa 设计

Segoe UI Variable Display

系统字体 · 字重 500 / 600 · 占比 15%
免费替代:Inter

Display headlines and section headings.

角色示例字号字重行高字距
特大标题
Large campaign headline treatment, led by the Surface launch.
Microsoft
62px5001.16-0.025em
一级标题
Primary hero and major page-section headings.
Microsoft
48px5001.17-0.025em
二级标题
Secondary feature and section titles.
Microsoft
32px5001.25-0.025em
三级标题
Product-card titles and editorial story headings.
The quick brown fox 敏捷的狐狸
20px6001.4-0.015em
正文
Product descriptions, supporting copy, and article summaries.
The quick brown fox 敏捷的狐狸
16px4001.5-0.03em
辅助文字
Compact labels and tertiary supporting information.
The quick brown fox 敏捷的狐狸
11px4001.45-0.044em
按钮
Shopping, preorder, and discovery actions.
The quick brown fox 敏捷的狐狸
15px6001.47-0.02em
导航
Header navigation and utility labels.
The quick brown fox 敏捷的狐狸
11px4001.45-0.044em
链接
Text-based calls to action and story links.
The quick brown fox 敏捷的狐狸
15px6001.47-0.02em

间距与布局

基准单位 8px · 密度:适中

48px版块间距
16px元素间距
—卡片内边距
1296px内容最大宽度
1px
2px
4px
6px
8px
11px
12px
15px
16px
24px
32px
36px
48px
96px

A wide, centered desktop composition sits within a measured page maximum of 1296px, while campaign media can run full bleed. The opening hero centers its message over product imagery; later product features alternate between split layouts and image-led sections. A comfortable rhythm separates the major bands, with denser card grids and shopping links grouped into clear modules. Alignment shifts by purpose: centered campaign headlines, left-aligned product details, and aligned columns for editorial content.

圆角与层次

按钮 · 8px
卡片 · 24px
图片 · 16px
链接 · 8px
hairline · button, link
sm · card, other, section

Keep most interface surfaces flat, using thin #e7e7e7 borders to define cards and subtle measured shadows to lift product and story cards. Rounded card corners soften the commerce modules, while the hero achieves depth through image lighting and layered media rather than interface shadow. Avoid heavy outlines or stacked floating panels.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Global navigation

A compact white horizontal header with Microsoft branding, product categories, utility links, search, cart, sign-in, and a circular profile control.

Campaign hero

Full-width dark product media with centered preorder label, uppercase launch headline, concise copy, and paired contrasting actions.

Product split feature

A pale, full-width product section placing left-aligned title, descriptive copy, and action opposite a large device image.

Dark feature banner

A cinematic technology image paired with a concise text block and a simple outline-style action.

Product card carousel

Rounded, softly elevated product cards with image-led tops, brief title, small category label, and a compact preorder action.

Category shortcuts

A horizontal row of simple line icons and underlined links for Surface, Microsoft 365, Xbox, PC discovery, accessories, and business.

Editorial cards

Three-column story cards with image, heading, short summary, and blue action links on a pale background.

Footer link directory

Multi-column groups of compact links on a light-gray band, followed by locale, privacy, and legal links.

Imagery · Use large, polished product photography and cinematic campaign media as the focal point. The hero frames a Surface laptop against a nearly black scene, while later sections show a compact device and close-up technology imagery in clean split layouts. Product and editorial cards use contained imagery with deliberate crops. Dark tones in screenshots are primarily photographic campaign content, not a cue to make the entire interface dark.

页面版块

共 6 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep the main page canvas white and section backgrounds softly varied.
  • Use dark campaign media selectively for launch and feature storytelling.
  • Set headlines in Segoe UI Variable Display with restrained, tight tracking.
  • Use #0078d4 for high-priority shopping actions.
  • Build browsing content from clear, rounded product and editorial cards.
  • Maintain a calm, generous rhythm between major sections.

✕ 不该做

  • Do not turn the entire interface into a dark theme.
  • Do not treat colors sampled from product imagery as core brand UI colors.
  • Do not use bright blue as a large decorative background.
  • Do not crowd the hero with extra navigation or decorative badges.
  • Do not add heavy shadows or thick borders to every card.
  • Do not make all content centered; align product and editorial details to their modules.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new Microsoft-style page using a bright, spacious interface and product-led storytelling. Use Gallery White (#ffffff) as the main canvas, Cloud Tint (#f4fafd) or Warm Porcelain (#fff9f5) for soft section bands, and Ink Navy (#0e1726) for primary headings. Reserve Campaign Black (#000000) and the Midnight Teal (#06161f) to Night Blue (#003259) gradient for cinematic media sections, not the whole UI. Use Action Blue (#0078d4) for key calls to action and Hairline Gray (#e7e7e7) for subtle dividers. Set display headings in Segoe UI Variable Display, body and controls in Segoe UI Variable Text. Alternate full-bleed imagery with clean split features, rounded shopping cards, and concise editorial grids. Keep navigation compact, spacing comfortable, and shadows subtle.

相似风格

Microsoft 设计系统 — 配色、字体与 DESIGN.md | Design DNA