SVZ

以暗色画布凸显大胆字形与鲜明创意信号A dark canvas for oversized type and vivid creative signals

深色主题设计机构creative agency homepage深色极简编辑感字体主导高对比原网页 svz.io ↗ · 2026-10-12 采集 · 1440×900 桌面端
SVZ 首屏

SVZ 首页以近黑色画布搭配超大号大写字体,用克制的红色点缀和富有表现力的作品图像塑造品牌气质。页面在沉浸式深色区块、浅色作品集和精简的实力数据卡片之间切换。

North star · Let oversized white typography and a near-black canvas lead; use red as a rare signal and project work as the main color variation.

The page is anchored by a nearly black canvas, with subtle shifts to pure black and charcoal creating section changes without conventional color-heavy panels. White uppercase display type carries the hero and major statements; small, lighter editorial text sits alongside it for contrast and hierarchy. The red accent is used sparingly as a bright visual signal, including in the hero’s animated-looking shapes and selected portfolio artwork, rather than as a broad interface fill. A large pale gallery interrupts the dark sequence and frames project thumbnails as a distinct portfolio surface. Layout favors spacious, cinematic full-width moments, centered headline compositions, and a compact multi-card portfolio grid. The page has generous areas of negative space, while the measured content width and comfortable spacing keep text and card information controlled. Thin dark borders define cards; restrained inset highlights add a subtle dimensional cue without relying on large shadows.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

强调色
表层色
中性色
页面底色 · Canvas Black表层 · Pure Black表层 2 · Gallery Ivory表层 3 · Studio Gray表层 4 · Panel Black主文字 · Studio White次要文字 · Soft Silver描边 · Hairline Charcoal强调 · Signal Red
文字背景对比度WCAG
#ffffff Studio White#080808 Canvas Black20.03:1AAA
#ffffff Studio White#000000 Pure Black21:1AAA
#ffffff Studio White#f3efef Gallery Ivory1.14:1不达标
#ffffff Studio White#535353 Studio Gray7.69:1AAA
#cccccc Soft Silver#080808 Canvas Black12.47:1AAA
#cccccc Soft Silver#000000 Pure Black13.08:1AAA

字体

字号阶梯:Augmented Fourth(比例约 1.417,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Kmr Waldenburg

网络字体 · 字重 400 / 700 · 占比 83%
免费替代:Inter

Display headlines, navigation, labels, captions, and most interface text.

Aa 设计

Editorialnew

网络字体 · 字重 300 · 占比 16%
免费替代:Cormorant Garamond

Light editorial copy and smaller supporting phrases paired with the sans headlines.

角色示例字号字重行高字距
特大标题
Oversized uppercase hero and major brand statements.
SVZ
80px4001.05-0.037em
一级标题
Large uppercase section headlines and campaign statements.
SVZ
64px4001-0.075em
二级标题
Secondary section headings and prominent content titles.
SVZ
32px4001.1-0.05em
三级标题
Compact uppercase card or subsection headings.
The quick brown fox 敏捷的狐狸
24px4001.1-0.017em
四级标题
Light editorial supporting headings beside display text.
The quick brown fox 敏捷的狐狸
20px30010
正文
Short explanatory copy and supporting editorial text.
The quick brown fox 敏捷的狐狸
14px30010
辅助文字
Small metadata, portfolio labels, and card details.
The quick brown fox 敏捷的狐狸
12px4001.50
导航
Header links and discovery-call interface text.
The quick brown fox 敏捷的狐狸
14px40010

间距与布局

基准单位 8px · 密度:适中

48px版块间距
8px元素间距
12px卡片内边距
792px内容最大宽度
2px
3px
4px
8px
12px
16px
24px
29px
32px
48px

Use broad, immersive bands with considerable negative space, then concentrate portfolio work into a tightly arranged card grid. The hero and credibility statements are centered, while portfolio tiles vary in size and composition. Keep copy constrained to a measured maximum content width of 792px, with comfortable spacing and clear separation between blocks. The measured base spacing unit is 8px; use its supplied scale for rhythm rather than introducing new spacing values. Dark bands dominate, with a pale portfolio gallery acting as a major visual pause.

圆角与层次

按钮 · 2px
卡片 · 14px
链接 · 8px
inset · card

The interface is mostly flat: section changes come from tonal shifts and large areas of color, not stacked shadows. Define portfolio cards with fine charcoal borders and use restrained layering or dark fades to support labels over imagery. The measured inset white highlight on cards is subtle; avoid adding broad drop shadows or raised UI surfaces.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Header and discovery CTA

Minimal dark header with a small white brand mark and a right-aligned outlined DISCOVERY CALL button; use a thin #535353 border and restrained interface typography.

Hero statement

Center the short agency identifier above a two-line, oversized uppercase headline. Pair the geometric sans with smaller editorial words, and use atmospheric dark forms with sparse red accents.

Brand transition band

A full-width gray visual interlude carries a large, high-contrast brand graphic; keep supporting interface elements out of the way.

Portfolio gallery

Place project tiles on a #f3efef gallery surface, using a compact, varied grid of image-led previews with clear labels and restrained borders.

Portfolio links

Use concise uppercase labels such as PORTFOLIO and HOW WE WORK over dark surfaces or image fades; keep link treatments visually quiet.

Credibility statement

Center a short uppercase claim on a pure-black band, with small editorial framing words and ample surrounding negative space.

Investor metric cards

Arrange four outlined dark cards in a row, with a compact value, investor identity, and small portfolio-company caption.

Imagery · Treat project work as the main source of visual variety: use a collage of real brand and web-design previews, including interface screens and expressive campaign artwork. Preserve varied image color and composition inside the portfolio tiles rather than forcing the entire page into a uniform tint. The hero uses oversized, low-contrast geometric forms and vivid red circular accents as graphic atmosphere. Keep imagery cropped to feel immersive, with labels anchored clearly over or beside it.

页面版块

共 6 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep the main canvas near black and let white type carry the hierarchy.
  • Use uppercase geometric sans for major statements and navigation.
  • Pair large sans headlines with restrained editorial supporting text.
  • Reserve red for occasional visual signals and selected artwork.
  • Use the pale gallery as a deliberate break in the dark sequence.
  • Separate cards with fine borders instead of strong shadows.

✕ 不该做

  • Do not fill every section with the accent red.
  • Do not replace the dark canvas with a generic light interface.
  • Do not make every heading the same size or typographic voice.
  • Do not flatten portfolio artwork into a single monochrome treatment.
  • Do not crowd the hero with navigation, copy, or interface controls.
  • Do not add heavy shadows, glossy effects, or decorative UI clutter.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new SVZ-style agency page around a near-black #080808 canvas with pure-black #000000 bands and restrained #0d0d0d panels. Use Studio White #ffffff for oversized uppercase geometric sans headlines, tight tracking, and crisp navigation; pair it with light editorial supporting copy. Keep Signal Red #fe1e34 rare—an accent in a small graphic, link, or selected project detail, not a large interface fill. Create generous cinematic sections, centered statements, and a varied image-led portfolio grid. A Gallery Ivory #f3efef block can break the dark rhythm and frame project previews. Use Hairline Charcoal #1f1f1f borders, simple outlined calls to action, and subtle card layering. Preserve open negative space, keep content widths controlled, and let real project imagery provide most of the page’s color and texture.

相似风格

SVZ 设计系统 — 配色、字体与 DESIGN.md | Design DNA