Wix

轻盈自信,助你打造线上空间Airy, confident design for making anything online

浅色主题SaaSwebsite builder homepage极简编辑式排版留白充足渐变产品展示原网页 wix.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Wix 首屏

Wix以大面积白色留白和醒目的黑色大标题建立简洁、自信的视觉基调,并用蓝色主按钮引导操作。浅色渐变与鲜明的网站模板预览为页面增添色彩,整体仍保持清爽、以产品展示为核心。

North star · Keep the page predominantly white and spacious, using oversized black typography, restrained blue actions, and colorful product previews as the focal contrast.

The page is anchored by a white canvas, black text, and a compact top navigation that lets the oversized, centered hero headline take focus. Wix Madefor Display gives headlines a light, open character; Wix Madefor Text handles supporting copy and navigation with a restrained, readable rhythm. Blue is reserved for the prominent primary CTA and selected interface details, while most secondary CTAs appear as black pills. Pale green, blue, and warm cream gradients soften large transitions without replacing the white foundation. Product imagery is presented as layered website previews, devices, and interface mockups; their brighter colors belong to the showcased examples, not the core brand palette. Below the hero, alternating editorial text-and-image arrangements, sparse feature rows, and broad section gaps create a spacious scroll. Thin gray rules organize functional lists, and rounded controls contrast with otherwise flat, border-light sections.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Mint Wash表层 2 · Sage Mist表层 3 · Soft Gray表层 4 · Bright Mint主文字 · Wix Ink次要文字 · Warm Graphite描边 · Quiet Rule强调 · Builder Blue强调 2 · Bright Mint
文字背景对比度WCAG
#000000 Wix Ink#ffffff Gallery White21:1AAA
#000000 Wix Ink#bdead5 Mint Wash15.89:1AAA
#000000 Wix Ink#d2e4c7 Sage Mist15.66:1AAA
#000000 Wix Ink#f0f0f0 Soft Gray18.43:1AAA
#514b3d Warm Graphite#ffffff Gallery White8.66:1AAA
#514b3d Warm Graphite#bdead5 Mint Wash6.56:1AA

字体

字号阶梯:Augmented Fourth(比例约 1.388,正文 16px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

wix-madefor-text-v2

网络字体 · 字重 400 / 500 · 占比 70%
免费替代:Inter

Body copy, supporting text, and most measured links.

Aa 设计

wix-madefor-display-v2

网络字体 · 字重 400 / 500 · 占比 29%
免费替代:DM Sans

Display headlines, section headings, and captions.

Aa 设计

Madefor-Display

网络字体 · 字重 400 · 占比 1%
免费替代:DM Sans

Navigation labels and primary CTA text.

角色示例字号字重行高字距
特大标题
Oversized hero message and prominent brand statements.
Wix
82.5px4001.2-0.02em
一级标题
Primary hero headline.
Wix
72px40010
二级标题
Major section headings and feature introductions.
Wix
54px4001.1-0.02em
三级标题
Secondary feature and product-section headings.
Wix
48px4001.14-0.01em
四级标题
Compact feature titles and emphasized subheads.
The quick brown fox 敏捷的狐狸
21px5001.14-0.01em
正文
Supporting descriptions and explanatory copy.
The quick brown fox 敏捷的狐狸
16px4001.440
辅助文字
Small notes, labels, and image captions.
The quick brown fox 敏捷的狐狸
12px4001.250
导航
Top navigation links and menu labels.
The quick brown fox 敏捷的狐狸
16px400normal0
链接
Inline text links within supporting content.
The quick brown fox 敏捷的狐狸
7.5px4001.60

间距与布局

基准单位 1px · 密度:宽松

98px版块间距
15px元素间距
—卡片内边距
—内容最大宽度
1px
2px
5px
6px
7px
8px
10px
12px
13px
15px
18px
20px
21px
30px
38px
45px

Use a wide desktop composition with a compact full-width navigation and a centered hero. The hero headline and CTA sit on the central axis, with a large product-preview visual below. Continue with broad, spacious section bands and editorial two-column text-and-image layouts; alternate alignments where useful. Keep copy blocks narrow beside large media, and use generous vertical separation rather than dense card grids. The measured page is spacious; no reliable maximum content width was captured, so match the screenshot proportions instead of inventing one.

圆角与层次

按钮 · 9999px
输入框 · 9999px
图片 · 15px
inset · other
lg · other
xl · input

The interface is mostly flat: white canvas, clean section transitions, and restrained gray hairlines do most of the structural work. Use only soft atmospheric shadows or glows around product mockups and search-style controls. Rounded pill CTAs provide shape contrast; avoid adding heavy card shadows or thick borders across the page.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Top navigation

A white horizontal bar with the black Wix wordmark, compact text links, small dropdown indicators, utility icons, login link, and a blue pill-shaped “Start for free” CTA.

Hero headline

Large centered black display type over a spacious white and softly tinted backdrop, followed by a short supporting sentence.

Primary CTA

Blue #166aea pill button with white text; keep the label concise and the treatment clean.

Secondary CTA

Black pill button used repeatedly in content sections, paired with white text and minimal surrounding decoration.

Product showcase

Large website and builder interface previews, layered with floating UI panels and occasional soft shadow or glow.

Feature row

Spacious editorial split: concise heading and explanation alongside a large interface or website preview.

Hairline list

Large black feature labels organized by subtle gray horizontal separators, with supporting details kept compact.

Domain search

Wide rounded input and blue search action centered within a pale gradient field, with small explanatory text below.

Imagery · Use large, colorful website previews and interface mockups as the main imagery, often layered with device frames, floating panels, or overlapping examples. Keep the surrounding page mostly white or softly gradient-tinted so the imagery reads clearly. Product screenshots may contain vivid photography, color, and illustration; treat these as showcase content rather than extending them into the core brand palette.

页面版块

共 1 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep the canvas predominantly white.
  • Use large, regular-weight black display headlines.
  • Center the hero headline and main action.
  • Reserve blue for primary actions and select interface cues.
  • Use pale gradients as soft atmospheric backdrops.
  • Show product previews prominently and let their imagery supply color.
  • Separate sections with generous whitespace and occasional hairlines.

✕ 不该做

  • Do not turn the page into a dense dashboard.
  • Do not use strong saturated colors as large brand backgrounds.
  • Do not make every CTA blue; secondary actions are black pills.
  • Do not add heavy card borders or shadows.
  • Do not use bold, condensed, or all-caps display typography.
  • Do not mistake colors inside showcased websites for Wix brand colors.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new Wix-style page with a white #ffffff canvas, black #000000 typography, and spacious editorial pacing. Use a compact full-width navigation, an oversized centered hero headline, concise supporting copy, and a clear pill-shaped primary CTA in Builder Blue #166aea with white text. Use black pill CTAs for secondary actions. Set headlines in an open, regular-weight display sans similar to DM Sans and supporting text in a readable sans like Inter. Add pale Sky Tint #dcf0ff, Cream Glow #fefef0, and Mint Wash #bdead5 only as soft background atmosphere. Structure lower content as generous text-and-image feature rows, using colorful website previews as the main visual focus. Keep borders subtle in Quiet Rule #c6c6c6, avoid dense card grids, and make product imagery—not decorative UI—the strongest color source.

相似风格

Wix 设计系统 — 配色、字体与 DESIGN.md | Design DNA