风格库/金融科技/Basis Theory

Basis Theory

克制黑白,点亮支付信号Quiet monochrome, punctuated by bright payment signals

浅色主题金融科技fintech SaaS homepage极简黑白灰技术感产品插画圆角卡片原网页 basistheory.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Basis Theory 首屏

页面以宽松留白和紧凑醒目的大标题,搭配清晰的支付产品插画。白色内容区穿插深色品牌背书与产品面板,并用薄荷绿、荧光绿突出操作入口和技术细节。

North star · Keep the page predominantly white and editorial, using dark product panels and restrained mint or lime only to direct attention.

The visual system is anchored by white canvas and near-black typography, with near-black bands used selectively for merchant proof and a testimonial. Pale gray panels and cards separate content without relying on prominent borders. Mint and lime provide the strongest action cues; blue, lavender, and other measured accent tones appear sparingly and should not be promoted over the screenshot’s restrained palette. Large, compact sans-serif headlines establish hierarchy, while monospace labels and supporting copy give the page a developer-oriented texture. The hero aligns a stacked headline and concise benefits on the left with a floating payment-stack illustration on the right. Subsequent feature stories alternate text and product mockups, then transition into a dark implementation panel, a light security panel, and a dark closing CTA. Soft shadows, rounded card silhouettes, and generous whitespace keep the technical content approachable.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Soft Fog表层 2 · Ink Black表层 3 · Graphite Panel表层 4 · Charcoal Edge主文字 · Ink Black次要文字 · Gallery White弱文字 · Muted Slate强调 · Citrus Green强调 2 · Mint Signal强调 3 · Sky Tint
文字背景对比度WCAG
#18181b Ink Black#ffffff Gallery White17.72:1AAA
#18181b Ink Black#f4f4f5 Soft Fog16.12:1AAA
#18181b Ink Black#272729 Graphite Panel1.19:1不达标
#ffffff Gallery White#f4f4f5 Soft Fog1.1:1不达标
#ffffff Gallery White#18181b Ink Black17.72:1AAA
#ffffff Gallery White#272729 Graphite Panel14.91:1AAA

字体

字号阶梯:Augmented Fourth(比例约 1.417,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Kode Mono

网络字体 · 字重 400 / 600 · 占比 74%
免费替代:IBM Plex Mono

Dominant monospace labels, captions, and code-like UI details.

Aa 设计

Chivo Mono

网络字体 · 字重 400 · 占比 14%
免费替代:IBM Plex Mono

Monospaced body copy and supporting technical text.

Aa 设计

Inter

网络字体 · 字重 500 / 600 / 700 · 占比 10%
免费替代:Inter

Smaller interface headings and utility text.

Aa 设计

Neo Grotesk Medium

网络字体 · 字重 500 / 400 · 占比 2%
免费替代:Space Grotesk

Display headlines and major section headings.

角色示例字号字重行高字距
特大标题
Oversized hero or campaign-style display headlines.
Basis Theory
80px4000.8-0.04em
一级标题
Primary hero headline, stacked into short lines.
Basis Theory
64px5000.9-0.03em
二级标题
Major feature and section headings.
Basis Theory
56px4001-0.04em
三级标题
Feature-story headlines and prominent subheads.
Basis Theory
32px5001.2-0.03em
四级标题
Compact panel and card headings.
The quick brown fox 敏捷的狐狸
18px5001.5-0.006em
正文
Technical supporting paragraphs and explanatory copy.
The quick brown fox 敏捷的狐狸
14px4001.50
辅助文字
Eyebrows, certification labels, and compact metadata.
The quick brown fox 敏捷的狐狸
12px40010.02em
代码
Code samples and developer-oriented interface labels.
const style = 1;
12px40010.02em

间距与布局

基准单位 8px · 密度:紧凑

32px版块间距
8px元素间距
—卡片内边距
1200px内容最大宽度
1px
2px
4px
8px
10px
12px
16px
22px
24px
30px
32px
40px
56px

The page uses a centered, roughly 1200px maximum-width content frame and a compact spacing scale, but the composition feels airy because hero and feature sections have substantial open space. The hero is a two-column split with left-aligned copy and right-side illustration. Feature stories alternate media and text alignment down a single broad column; later panels sit as large rounded cards. Full-width dark bands interrupt the white sequence. Keep headings left-aligned except for the centered security statement.

圆角与层次

按钮 · 12px
卡片 · 16px
图片 · 9999px
链接 · 4px
inset · button, link
xl · card
xl · card
sm · card

Most page regions stay flat and white, while product mockups and certification cards lift through soft, diffuse shadows. Dark product surfaces layer behind light interface previews to suggest depth. Use rounded corners and subtle edge definition rather than visible heavy borders; reserve the inset highlight treatment for interactive buttons or links.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Primary demo button

Mint surface (#94faf0) with blue measured text (#0000ee), rounded shape, and a small right-arrow cue; shown prominently in the hero.

Developer docs button

Lime accent (#bff660) button placed inside the dark implementation card for a clear developer action.

Hero benefit row

Three compact benefit labels with small dark square icons, aligned under the hero description and before the CTA pair.

Product mockup card

Layered dark code header behind a pale interface preview, with rounded corners and soft shadow; reused alongside alternating feature copy.

Dark proof band

Full-width near-black section with merchant logos and concise social proof, creating a strong break in the white page rhythm.

Security credentials

Light rounded panel with a centered security heading and a row of white PCI, SOC 2, HIPAA, and ISO cards.

Closing CTA panel

Large near-black rounded card with a headline, short reassurance, and contrasting mint and dark action buttons.

Imagery · Use clean, softly lit 3D-style product illustrations: floating payment cards, vault interfaces, and layered dashboard mockups. Keep them predominantly white and pale gray with fine outlines, restrained shadows, and small dark or mint interface marks. The illustrations sit beside copy rather than filling the canvas. Security credentials are presented as simple certification cards; avoid lifestyle photography or decorative imagery unrelated to payments.

页面版块

共 8 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep white as the dominant canvas.
  • Use near-black bands as deliberate section breaks.
  • Set large headlines in compact, tightly tracked sans serif.
  • Use monospace for technical labels and supporting copy.
  • Alternate feature text and product mockups.
  • Reserve mint and lime for clear interaction cues.

✕ 不该做

  • Do not turn the page into a uniformly dark interface.
  • Do not use bright accents as large background fields.
  • Do not add lifestyle photography in place of product mockups.
  • Do not crowd the hero or feature sections with extra decoration.
  • Do not use heavy borders where soft shadows and whitespace suffice.
  • Do not make supporting copy as prominent as the headline.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a fintech SaaS page with Basis Theory’s quiet, developer-oriented visual language. Use Gallery White (#ffffff) as the main canvas and Ink Black (#18181b) for strong text and selected full-width bands. Give the hero a left-aligned stacked headline, short explanatory copy, compact benefit row, and mint demo action in Mint Signal (#94faf0); place a layered payment-vault illustration alongside it. Use Neo Grotesk-style display headings and monospace supporting labels. Alternate feature copy with pale product mockups, then use a dark implementation panel, a light security-card panel, and a dark rounded closing CTA. Keep the layout broad, airy, and centered, with soft shadows, restrained rounded surfaces, and Citrus Green (#acd157) or Lime Flash (#bff660) as occasional technical or action accents. Avoid unnecessary ornament and photography.

相似风格

Basis Theory 设计系统 — 配色、字体与 DESIGN.md | Design DNA