Canva

明亮画布,创意随心A bright canvas for making anything

浅色主题设计工具design platform homepage渐变活泼创意多彩圆润原网页 canva.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Canva 首屏

Canva以充足留白和亲和的无衬线字体,搭配鲜明渐变与生动的工具示例。首页从沉浸式产品主视觉展开,依次展示功能卡片、模板图库、不同用户场景,最后以渐变色行动号召收尾。

North star · Keep the page calm and legible on white, then use bold gradients and real creative-work examples as focused bursts of energy.

The page balances a clean white canvas with concentrated bursts of saturated color. The opening hero uses a purple-to-blue-to-teal gradient behind oversized white Canva Sans lettering, while the rest of the page returns to white so product imagery and colorful cards stand out. Canva Sans carries nearly all interface and headline text; headings are light and spacious, while compact navigation and body labels use stronger weights. The layout is centered and modular, with wide galleries and varied card sizes that suggest a flexible creative workspace. Feature panels use vivid gradients and rounded corners, but their artwork—not extra interface decoration—does most of the visual work. A broad gradient CTA near the bottom echoes the hero, followed by a quiet, pale footer. Treat illustration and template colors as content rather than fixed brand tokens.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Deep Ink主文字 · Deep Ink次要文字 · Gallery White弱文字 · Pure Black强调 · Electric Purple强调 2 · Indigo Pulse强调 3 · Coral Blush
文字背景对比度WCAG
#0f1015 Deep Ink#ffffff Gallery White19:1AAA
#ffffff Gallery White#0f1015 Deep Ink19:1AAA
#000000 Pure Black#ffffff Gallery White21:1AAA
#000000 Pure Black#0f1015 Deep Ink1.11:1不达标
#8b3dff Electric Purple#ffffff Gallery White4.99:1AA
#8b3dff Electric Purple#0f1015 Deep Ink3.81:1AA-large

字体

字号阶梯:Augmented Fourth(比例约 1.431,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Canva Sans

网络字体 · 字重 600 / 400 / 500 · 占比 96%
免费替代:Inter

Headlines, navigation, body copy, buttons, and nearly all interface text.

Aa 设计

Times New Roman

系统字体 · 字重 400 · 占比 4%
免费替代:Noto Serif

Small measured fallback or incidental caption text; not a defining visual voice in the screenshots.

角色示例字号字重行高字距
特大标题
Oversized centered hero headline over the opening gradient.
Canva
84px4001.06-0.018em
一级标题
Primary page or major feature headline.
Canva
64px4001.25-0.01em
二级标题
Section titles above feature, suite, and template groups.
Canva
56px4001.1-0.01em
三级标题
Feature-card and prominent panel headings.
Canva
36px5001.25-0.01em
四级标题
Smaller feature and supporting panel titles.
Canva
28px5001.25-0.01em
正文
Supporting descriptions, CTA labels, and compact interface copy.
The quick brown fox 敏捷的狐狸
14px6001.570
辅助文字
Incidental tiny captions; not a visible brand-defining style.
The quick brown fox 敏捷的狐狸
10px400normal0
导航
Top navigation links and compact site navigation.
The quick brown fox 敏捷的狐狸
14px5001.570

间距与布局

基准单位 4px · 密度:紧凑

32px版块间距
4px元素间距
8px卡片内边距
1376px内容最大宽度
1px
4px
6px
8px
9px
12px
16px
24px
32px
48px

The page is centered within a wide desktop canvas, with measured max width of 1376px and a compact 4px-based spacing system. The hero is centered, followed by stacked full-width white sections containing mixed two-column feature panels and broad template galleries. Headings are generally centered; the footer switches to a denser, left-aligned multi-column directory. Keep generous visual breathing room between major bands, while card contents and navigation remain compact.

圆角与层次

按钮 · 50%
卡片 · 9999px
徽标 · 9999px
导航 · 12px
链接 · 12px
inset · link, button
inset · link, button, nav
inset · footer, button
md · other, card

Most page structure is flat white with no pronounced section borders. Product mockups and cards gain separation through soft, low-contrast shadows and rounded corners; interactive controls can use subtle inset highlights. Layer visual content within feature cards, but keep the overall page free of heavy outlines or deep drop shadows.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Gradient hero

Centered white headline, supporting line, rounded CTA, and a large product-editor preview on a vivid purple-to-teal background.

Primary CTA

Purple #8b3dff fill, white Canva Sans semibold label, rounded rectangle treatment, and a subtle inset highlight.

Feature card

Rounded colorful panel with a concise heading, small light CTA, and product artwork or video preview.

Tool category strip

Compact horizontal group of creation categories with small colorful icons, labels, and a pill-like selected state.

Template gallery

Wide, image-led grid of mixed-format template thumbnails with a centered heading and browse actions.

Closing CTA band

Full-width teal-to-purple gradient, centered white message, and a small light button.

Footer directory

Quiet pale footer with Canva mark, grouped link columns, download options, and a compact legal row.

Imagery · Use product UI, design previews, templates, and colorful editorial examples as the main imagery. The hero includes a large interface mockup with a visible canvas and editing tools; subsequent sections use card-based artwork and template thumbnails. Mix photography, illustration, and video previews as content requires, framing them in rounded panels. Preserve their colorfulness without imposing a uniform filter, since artwork palettes are intentionally varied.

页面版块

共 7 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use Canva Sans as the dominant interface and heading face.
  • Keep the main canvas white and reserve color for focused sections and creative content.
  • Use vivid gradients for the hero and closing CTA.
  • Show realistic editor UI, templates, or finished design examples.
  • Use rounded cards and controls with restrained, soft elevation.
  • Center major section headings and vary card sizes to create an editorial rhythm.

✕ 不该做

  • Do not turn every section into a saturated gradient.
  • Do not use heavy borders or deep shadows around routine content.
  • Do not make the interface feel corporate or text-dense.
  • Do not apply one color filter to diverse template artwork.
  • Do not use serif typography as the main interface voice.
  • Do not crowd the hero headline, CTA, or product preview.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new Canva-style page using a clean white canvas (#ffffff) and Canva Sans, with Inter as the closest free substitute. Create a centered, oversized hero with white text over a vivid gradient using Electric Purple (#8b3dff), Indigo Pulse (#5a32fa), Canva Teal (#00c4cc), and Sky Aqua (#93e8f6), plus a rounded light CTA and prominent product preview. Continue with airy white sections, centered titles, rounded colorful feature cards, and image-led template galleries. Treat the bright artwork as content, not a rigid palette. Use Deep Ink (#0f1015) for primary text, restrained soft shadows for layered previews, and a pale quiet footer. Keep navigation and labels compact, section transitions spacious, and decoration subordinate to actual product examples.

相似风格

Canva 设计系统 — 配色、字体与 DESIGN.md | Design DNA