Increase

以清晰对比呈现金融基础设施Clear financial infrastructure, drawn in confident contrast.

浅色主题金融科技fintech homepage极简金融科技编辑式排版深色区块渐变原网页 increase.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Increase 首屏

Increase以克制的白色与深色界面呈现金融基础设施,并用鲜明渐变和薄荷绿按钮突出重点。技术产品示意与业务数据建立可信度,充足留白则让复杂能力更易理解。

North star · Keep the interface calm and spacious, reserving saturated colour for purposeful emphasis and technical visual storytelling.

The visual strategy pairs a predominantly white canvas with deep ink-blue bands that anchor the infrastructure story and footer. Dark headings and muted slate copy establish hierarchy without heavy decoration; bright mint marks the primary CTA and small interactive accents, while lime appears in the announcement badge and select graphic details. The headline uses a clean, lightly tracked sans serif with regular-weight display text and selective bold emphasis. A narrow monospace face is reserved for code-like product details. The page moves from an expansive hero with an oversized geometric gradient illustration into compact product cards, testimonials, statistics, a long dark technical section, and customer-facing content. Layouts align to a centered, wide content frame, with two- and three-column groupings balanced by broad vertical breathing room. Product imagery is mostly interface mockups and diagrams, not lifestyle photography. Fine borders and restrained shadows separate interactive surfaces without making the page feel raised or ornamental.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Midnight Ledger表层 2 · Cloud Panel表层 3 · Deep Ink表层 4 · Lemon Tint主文字 · Deep Ink次要文字 · Slate Copy弱文字 · Pale Slate描边 · Mist Hairline强调 · Ledger Mint强调 2 · Sky Current强调 3 · Electric Blue
文字背景对比度WCAG
#1d2a36 Deep Ink#ffffff Gallery White14.62:1AAA
#1d2a36 Deep Ink#151e29 Midnight Ledger1.15:1不达标
#1d2a36 Deep Ink#f5f6f7 Cloud Panel13.51:1AAA
#657482 Slate Copy#ffffff Gallery White4.8:1AA
#657482 Slate Copy#151e29 Midnight Ledger3.5:1AA-large
#657482 Slate Copy#f5f6f7 Cloud Panel4.44:1AA-large

字体

字号阶梯:Perfect Fourth(比例约 1.3,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

TT Interphases Pro-c98a05336328a01f

网络字体 · 字重 400 / 500 / 600 / 700 · 占比 94%
免费替代:Inter

Primary interface, navigation, headings, buttons, and body copy

Aa 设计

Input Mono-4c4a0ba0f7fa02b9

网络字体 · 字重 400 · 占比 6%
免费替代:IBM Plex Mono

Code samples and technical or data-like interface details

角色示例字号字重行高字距
一级标题
Hero headline, set prominently with selective bold emphasis.
Increase
40px4001.2-0.02em
二级标题
Major section introductions and broad product-story headlines.
Increase
32px4001.2-0.01em
三级标题
Feature and customer-story headings.
The quick brown fox 敏捷的狐狸
24px5001.2-0.004em
四级标题
Smaller card headings and supporting section labels.
The quick brown fox 敏捷的狐狸
20px5001.50
正文
Explanatory copy, testimonials, and product descriptions.
The quick brown fox 敏捷的狐狸
14px4001.430
辅助文字
Small annotations, dates, and secondary metadata.
The quick brown fox 敏捷的狐狸
12px4001.330
按钮
CTA and action labels, medium weight.
The quick brown fox 敏捷的狐狸
14px5001.430
导航
Primary navigation and footer link group labels.
The quick brown fox 敏捷的狐狸
14px5001.430
链接
Inline editorial links and content-feed headlines.
The quick brown fox 敏捷的狐狸
14px4001.430
代码
API examples and technical UI snippets.
const style = 1;
14px4001.430

间距与布局

基准单位 4px · 密度:适中

48px版块间距
8px元素间距
—卡片内边距
1110px内容最大宽度
1px
3px
4px
5px
6px
7px
8px
10px
12px
16px
24px
26px
32px
48px
64px
96px

Use a centered content frame with a measured maximum width of 1110px and a comfortable density. The opening hero gives its text a clear left alignment while a large geometric illustration occupies the right and lower area. Subsequent content alternates between two-column product presentations and compact multi-column card or metric groups. Separate major stories with broad vertical breathing room; the long dark infrastructure section is a distinct, full-width band. Keep section edges and card grids aligned, with text blocks generally left-aligned.

圆角与层次

按钮 · 8px
卡片 · 12px
图片 · 6px
徽标 · 5px
导航 · 8px
md · other, card
lg · other
hairline · button
lg · card

The page is mostly flat: white and dark section bands do the primary layering. Use pale hairlines to define navigation and card edges, with soft shadows only where cards or navigation need separation. Product mockups sit within subtly contrasting panels; avoid heavy outlines, dramatic depth, or pervasive floating-card effects.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Primary navigation

Compact horizontal header on white, with wordmark, muted navigation links, sign-in text, and a dark rounded Sign up control.

Announcement badge

Small lime rounded link above the hero headline, using dark text and a compact arrow detail.

Hero CTA pair

Mint Contact sales button with dark text beside a white outlined Sign up button; both have softened corners.

Announcement card

Dark text panel paired with a landscape image, announcement description, and mint read-more link.

Product capability cards

Light-gray panels with concise headings and embedded payment, card, account, compliance, or lending UI visuals.

Dark infrastructure band

Full-width midnight section with left-aligned explanations and technical flow diagrams on a dark canvas.

Latest updates feed

Compact multi-column editorial links with short headlines, muted summaries, and date metadata.

Imagery · Lead with oversized, angular gradient artwork that suggests upward movement; it is graphic illustration, not photography. Product sections use realistic interface mockups, code panels, payment-flow diagrams, and data displays inside restrained cards. A small landscape image appears in the bank announcement panel. Keep visuals crisp and rectangular, with the dark technical section using diagrams and interface elements rather than decorative lifestyle imagery.

页面版块

共 11 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Use white as the default canvas and preserve broad areas of whitespace.
  • Use Midnight Ledger for the technical story and footer bands.
  • Make Ledger Mint the clearest primary action colour.
  • Use Signal Lime sparingly for announcement emphasis.
  • Align cards and text blocks to a consistent centered content frame.
  • Render product visuals as crisp interface mockups and diagrams.

✕ 不该做

  • Do not fill the page with saturated accent colour.
  • Do not use lifestyle photography as the main product visual.
  • Do not add heavy borders or dramatic shadows to every card.
  • Do not center all copy; preserve the page’s mostly left-aligned storytelling.
  • Do not treat illustration-only blues as general text colours.
  • Do not compress the major sections into a dense dashboard.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a fintech homepage in Increase’s restrained, technical visual style. Use Gallery White (#ffffff) as the main canvas, Deep Ink (#1d2a36) for headings, and Slate Copy (#657482) for secondary text. Reserve Midnight Ledger (#151e29) for a full-width infrastructure section and footer. Use Ledger Mint (#31f2bf) for the primary CTA and links, with Signal Lime (#e4ff33) as a sparse announcement highlight. Set a clean sans-serif hierarchy, with a narrow monospace face only for code and technical labels. Create a generous centered content frame, left-aligned copy, roomy section breaks, and balanced card grids. Use geometric gradient artwork in the hero, then realistic API, payments, and account interface mockups. Keep panels softly tinted, borders hairline-light, and shadows subtle; avoid decorative clutter and excessive accent colour.

相似风格

Increase 设计系统 — 配色、字体与 DESIGN.md | Design DNA