Strava

以明快暖调欢迎运动社群A warm, direct welcome to the athlete community.

浅色主题健康医疗sports app homepage简约社群驱动运动摄影暖调中性分栏布局原网页 strava.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Strava 首屏

Strava以简洁的注册界面和运动摄影,介绍其运动追踪社群。克制的中性色营造沉稳基调,橙色则突出品牌识别和注册入口。

North star · Let a crisp white signup panel lead, framed by authentic sports imagery and restrained Strava-orange actions.

The page uses white as its primary canvas, with a warm off-white footer that gives the lower area a quiet change in tone. Black headings provide clear hierarchy, while muted charcoal carries navigation and supporting text. Strava orange is the strongest interface accent: it appears in the wordmark, signup action, and login links. Blue is reserved for legal links, and fine gray borders define the quieter login and alternate-signup controls. Boathouse is used throughout, with a compact, semibold centered hero heading and readable, restrained supporting copy. The first viewport is arranged as a three-part hero: large sports imagery on both sides frames a white central signup panel. The photography feels natural and active rather than studio-staged; product screens and orange route marks sit within the right-side image. A spacious, pale footer organizes link groups into columns beside app-store badges and social icons.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery White表层 · Warm Chalk主文字 · Route Black次要文字 · Trail Charcoal弱文字 · Button Graphite描边 · Border Stone强调 · Link Blue强调 2 · Strava Orange
文字背景对比度WCAG
#000000 Route Black#ffffff Gallery White21:1AAA
#000000 Route Black#f9f8f5 Warm Chalk19.77:1AAA
#43423f Trail Charcoal#ffffff Gallery White10.05:1AAA
#43423f Trail Charcoal#f9f8f5 Warm Chalk9.46:1AAA
#21211f Button Graphite#ffffff Gallery White16.13:1AAA
#21211f Button Graphite#f9f8f5 Warm Chalk15.19:1AAA

字体

字号阶梯:Custom(比例约 2.286,正文 14px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Boathouse

网络字体 · 字重 400 / 600 · 占比 100%
免费替代:Inter

Site-wide typeface for headings, navigation, body copy, links, and buttons.

角色示例字号字重行高字距
一级标题
Centered hero title introducing the community-powered motivation proposition.
Strava
32px60010
正文
Supporting hero copy and explanatory interface text.
The quick brown fox 敏捷的狐狸
14px40010
辅助文字
Small signup consent and legal-support copy.
The quick brown fox 敏捷的狐狸
12px4001.50
按钮
Primary email signup and secondary provider signup labels.
The quick brown fox 敏捷的狐狸
16px600normal0
导航
Header navigation links.
The quick brown fox 敏捷的狐狸
15px4001.330
链接
Compact legal and policy links.
The quick brown fox 敏捷的狐狸
12px4001.50

间距与布局

基准单位 4px · 密度:适中

50px版块间距
8px元素间距
—卡片内边距
—内容最大宽度
4px
6px
8px
10px
12px
20px
24px
26px
32px
48px
50px
64px

A horizontal header sits above a full-width, three-part hero: photographic panels flank a centered signup column. The hero title and form are center-aligned; navigation and footer content align to the left within their groups. A pale footer band spans the page and separates app downloads and social icons from several link columns. Keep the composition open and comfortably spaced rather than card-dense.

圆角与层次

按钮 · 4px
sm · other

The interface is mostly flat: white and warm off-white areas establish structure without pronounced shadows. Thin gray borders distinguish secondary signup and login controls from the canvas. Keep layering limited to the photographic hero framing the central panel and product imagery embedded in the right-side scene.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Top navigation

White header with orange Strava mark, muted activity and feature links, and a lightly outlined Log In control aligned at the far right.

Hero signup panel

Centered white content area with a semibold black headline, compact supporting copy, and member login prompt.

Provider signup buttons

Stack bordered white Google and Apple options above the primary email action; use dark labels and recognizable provider marks.

Primary signup action

Strava-orange button with white semibold text and a subtle four-pixel corner radius.

Legal consent

Small centered consent line below signup actions, with blue Terms of Service and Privacy Policy links.

Footer

Warm off-white footer with brand mark, app-store badges, social icons, and multiple compact link columns.

Imagery · Use natural outdoor sports photography with visible athletes and landscape, cropped into broad side panels around the signup content. Images feel documentary and active, with subdued earthy greens and warm light. Product mockups, maps, and orange route marks appear as elements within the right-side imagery, not as the page's main brand palette.

页面版块

共 1 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep the main canvas white and the footer warm off-white.
  • Use Strava Orange for the primary signup action and brand accents.
  • Frame the central signup panel with authentic outdoor sports photography.
  • Keep the hero headline centered and visually dominant.
  • Use thin gray outlines for secondary controls.
  • Reserve blue for legal and policy links.

✕ 不该做

  • Do not turn the page into a dark interface.
  • Do not use orange for large background bands.
  • Do not add decorative gradients or heavy shadows.
  • Do not let product mockups replace the athlete photography.
  • Do not overfill the footer or signup panel with card treatments.
  • Do not apply uppercase styling or exaggerated letter spacing.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new Strava-style page with a clean white canvas (#ffffff), a warm off-white footer (#f9f8f5), and a crisp, athletic mood. Use Boathouse or a close sans-serif substitute such as Inter. Set a clear semibold heading in black (#000000), with charcoal (#43423f) for muted navigation and supporting copy. Make Strava Orange (#fc5200) the unmistakable primary action; keep secondary controls white with restrained gray outlines (#64635e) and dark labels (#21211f). Use blue (#0060d0) only for legal-style links. Favor a broad, open layout with a centered content area, authentic sports photography, and simple alignment. Keep borders fine, surfaces flat, and spacing comfortable. Avoid gradients, excessive cards, or decorative effects; make the page feel direct, welcoming, and grounded in real athletes.

相似风格

Strava 设计系统 — 配色、字体与 DESIGN.md | Design DNA