Therabody

科学疗愈,温润呈现Science-led wellness in a calm, tactile storefront

浅色主题健康医疗wellness ecommerce homepage编辑感简约暖中性色产品摄影衬线标题原网页 therabody.com ↗ · 2026-10-12 采集 · 1440×900 桌面端
Therabody 首屏

Therabody 首页以暖象牙色为底,搭配编辑感衬线标题、产品网格和沉浸式生活方式摄影。页面通过商品卡片、品牌故事、研究内容与深色行动按钮,在购物转化和健康科普之间保持平衡。

North star · Use a warm, editorial storefront where calm ivory space and precise product imagery make wellness technology feel approachable.

The visual system is built on a warm ivory canvas (#fffcf5), with pale oat cards (#f7f3e9) giving product photography a soft, consistent frame. Dark charcoal text (#252525) and muted gray copy keep the interface legible without a harsh black-and-white contrast; fine gray borders are reserved for structural separations. Serif display typography gives section headings a considered editorial character, while Suisse Int'l carries navigation, descriptions, labels, and buttons in compact, clean sans-serif forms. Layout alternates full-bleed campaign imagery with aligned product grids, split editorial panels, and compact content rows. Generous breathing room separates sections, while product areas remain information-dense enough for browsing. Photography leads: devices appear as clean cutouts against warm cards, while lifestyle imagery uses darker overlays where text sits on top. Accent colors are subdued and limited, rather than defining the overall page.

配色

点色块复制色值。用途说明来自对页面的实测位置(背景、文字、描边、按钮)与截图判读。

品牌色
强调色
表层色
中性色
功能色
页面底色 · Gallery Ivory表层 · Oat Card表层 2 · Linen Band表层 3 · Warm Graphite表层 4 · Sandstone主文字 · Soft Charcoal次要文字 · Quiet Gray弱文字 · Stone Copy描边 · Mist Border强调 · Peach Glow强调 2 · Apricot Light强调 3 · Periwinkle Tint
文字背景对比度WCAG
#252525 Soft Charcoal#fffcf5 Gallery Ivory14.96:1AAA
#252525 Soft Charcoal#f7f3e9 Oat Card13.83:1AAA
#252525 Soft Charcoal#f0e9db Linen Band12.69:1AAA
#252525 Soft Charcoal#7c7b78 Warm Graphite3.62:1AA-large
#666666 Quiet Gray#fffcf5 Gallery Ivory5.6:1AA
#666666 Quiet Gray#f7f3e9 Oat Card5.18:1AA

字体

字号阶梯:Perfect Fourth(比例约 1.339,正文 15px)。示例用免费替代字体渲染,数值为实测。

Aa 设计

Suisse Int'l

网络字体 · 字重 400 / 500 / 440 · 占比 89%
免费替代:Inter

Navigation, body copy, buttons, links, captions, labels, and product information.

Aa 设计

ABC Arizona Text Variable

网络字体 · 字重 440 / 400 · 占比 11%
免费替代:Lora

Editorial display headings and prominent campaign or section titles.

角色示例字号字重行高字距
一级标题
Primary campaign headline, such as the homepage hero title.
Therabody
36px4401.1-0.03em
二级标题
Major section headings for discovery, recovery, and editorial areas.
Therabody
32px4401.1-0.02em
三级标题
Product and promotional card titles.
The quick brown fox 敏捷的狐狸
24px4401.2-0.02em
正文
Descriptions, explanatory copy, and product details.
The quick brown fox 敏捷的狐狸
15px4001.3-0.009em
辅助文字
Fine print, footnotes, and compact metadata.
The quick brown fox 敏捷的狐狸
11px4001.2-0.01em
按钮
Short CTA labels across commerce and story panels.
The quick brown fox 敏捷的狐狸
13px4001.3-0.011em
导航
Primary navigation links and menu labels.
The quick brown fox 敏捷的狐狸
15px4001.3-0.02em
链接
Product links and secondary calls to action.
The quick brown fox 敏捷的狐狸
13px5001.3-0.023em
眉题
Uppercase pre-headings and compact section labels.
The quick brown fox 敏捷的狐狸
10px4001.20.04em

间距与布局

基准单位 4px · 密度:适中

40px版块间距
20px元素间距
—卡片内边距
1360px内容最大宽度
1px
2px
4px
8px
10px
11px
12px
13px
15px
16px
18px
20px
24px
32px
40px

The page uses a centered, wide desktop storefront with content capped by the measured 1360px maximum width. A single-column full-bleed hero gives way to six-column product browsing, two-column feature stories, and smaller multi-column content grids. Most sections align headings to the left and use warm open space to distinguish one block from the next. The measured spacing scale is comfortable and modular, with a 40px section gap and 20px element gap. Cards repeat consistently, but layout density shifts from spacious storytelling to compact product and research rows.

圆角与层次

按钮 · 8px
输入框 · 8px
卡片 · 12px
图片 · 12px
徽标 · 4px
导航 · 4px
链接 · 9px
sm · button

The system is mostly flat, relying on warm surface changes and thin gray borders rather than stacked shadows. Rounded product and editorial cards provide gentle containment, with measured 12px card and media radii and 8px button and input radii. Keep layering limited to image overlays and occasional floating chat UI; reserve the measured subtle shadow for small controls.

组件

下面的预览按实测的按钮、输入框、徽标、卡片样式重建(字体用替代字体)。

Product cards

Pale #f7f3e9 surfaces hold clean device cutouts, compact product names, descriptions, badges, and prices in a repeatable grid.

Editorial feature panels

Large paired image cards place serif titles and concise copy over lifestyle photography, using a dark image treatment for readable overlays.

Primary CTA buttons

Compact rounded buttons use clear short labels; dark fills with white text provide strong contrast, while some hero actions use a light fill.

Category navigation

A short row of wellness category links combines small product imagery, category labels, and directional arrows.

Newsletter form

A restrained email signup pairs an outlined input with a dark submit button and supporting consent copy.

News cards

A warm linen band contains image-led article cards with compact dates and editorial headlines.

Main navigation

A clean light header uses a left-aligned logo, centered category links, and compact utility icons at the right.

Imagery · Photography is the primary visual asset: close product cutouts, people using devices, wellness settings, and ambassador stories. Product images sit on pale oat backgrounds, while campaign imagery fills wide panels with text anchored over darkened areas for contrast. Images are rectangular and often arranged in paired or multi-card rows. The page also includes promotional video panels and brand or research logos; avoid decorative illustration as a substitute for real product imagery.

页面版块

共 16 个版块,按页面从上到下排列,每个都标了类型、布局和交互套路。

该做与不该做

✓ 该做

  • Keep the page canvas warm ivory rather than stark white.
  • Use serif typography for prominent editorial headings.
  • Use a clean sans-serif for navigation, controls, and product details.
  • Give product photography soft oat-colored card backgrounds.
  • Alternate product grids with wider editorial image panels.
  • Use charcoal buttons and restrained, legible labels.
  • Separate sections with whitespace and subtle warm surface changes.

✕ 不该做

  • Don't make bright accents the dominant page palette.
  • Don't add heavy shadows to product cards.
  • Don't use dense, continuous blocks of body copy.
  • Don't force every section into the same grid or image ratio.
  • Don't use decorative illustrations in place of device photography.
  • Don't set overlay text on bright imagery without a contrast treatment.

给 AI 的提示词

想快速出一个同风格的新页面,把这段话连同 DESIGN.md 一起发给 AI。

Build a new wellness-commerce page in Therabody’s visual language. Use Gallery Ivory (#fffcf5) as the main canvas, Oat Card (#f7f3e9) for product surfaces, Soft Charcoal (#252525) for primary text, and Quiet Gray (#666666) for secondary copy. Use a refined serif such as Lora for large editorial headings and Inter for navigation, labels, and product details. Structure the page as a wide, centered storefront with a full-bleed lifestyle hero, modular product grids, split image-and-copy stories, and a warm Linen Band (#f0e9db) for editorial content. Let real device and wellness photography lead; keep cards flat, corners gently rounded, and borders subtle. Use dark CTA buttons with concise labels, generous section breathing room, and compact supporting metadata. Avoid loud gradients, heavy shadows, and overly dense copy.

相似风格

Therabody 设计系统 — 配色、字体与 DESIGN.md | Design DNA